A Quote by Jonathan Ive

We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money.
Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products.
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence of that, people will like them, and as another consequence, we'll make some money. But we're really clear about what our goals are.
Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence.
There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
Money is misunderstood. The fact is if you want to be successful - the money will follow you. If you are a doctor, something else will follow you. If you are successful there is an accompaniment. If your goal is just to make money you won't succeed. Money is a commodity to use, not to be dictated by.
Money is misunderstood. The fact is if you want to be successful - the money will follow you. If you are a doctor, something else will follow you. If you are successful, there is an accompaniment. If your goal is just to make money, you won't succeed. Money is a commodity to use, not to be dictated by.
The goal of Apple is not to make money but to make really nice products, really great products.
If you’re not familiar with it, a college degree is a thing that we tell our kids to buy with money they don’t have, in hopes that it will help them make money they might earn, which will give them the ability to pay back the money they spent in order to make the money they’re paying it back with.
For all its peculiarities and unevenness, the Bible has a simple story. God made man. Man rejected God. God won't give up until he wins him back. God will whisper. He will shout. He will touch and tug. He will take away our burdens; he'll even take away our blessings. If there are a thousand steps between us and him, he will take all but one. But he will leave the final one for us. The choice is ours. Please understand. His goal is not to make you happy. His goal is to make you His. His goal is not to get you what you want; it is to get you what you need.
The best way to make money is not to have money as your primary goal. I've seen great people come into the business world primarily motivated to make money. Almost without exception they failed.
Our goal is not to douse the recession with money, which would be useless, as both you and I know. Our goal is to liberate the business initiative, to lower administrative and law enforcement pressure and to make legal protection truly effective
Regardless of the reaction of others, one thing is certain: True worship and devotion will make our lives fragrant and will perfume the environment around us. Our homes, our churches, even our places of work will bear the sweet scent of our devotion. Most important, the Lord Jesus will be pleased. And ultimately that is all that really matters.
To walk in money through the night crowd, protected by money, lulled by money, dulled by money, the crowd itself a money, the breath money, no least single object anywhere that is not money. Money, money everywhere and still not enough! And then no money, or a little money, or less money, or more money but money always money. and if you have money, or you don't have money, it is the money that counts, and money makes money, but what makes money make money?
We do believe in setting goals. We live by goals. In athletics we always have a goal. When we go to school, we have the goal of graduation and degrees. Our total existence is goal-oriented. We must have goals to make progress, encouraged by keeping records . . . as the swimmer or the jumper or the runner does . . . Progress is easier when it is timed, checked, and measured. . . .Goals are good. Laboring with a distant aim sets the mind in a higher key and puts us at our best. Goals should always be made to a point that will make us reach and strain.
You can't survive if you don't make money. But as far as I'm concerned, we never, ever make a product with the idea that we'd make a lot of money. We make products because we're inspired by the idea that people will love it.
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