We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.
In many respects, designing heirloom products means saying no to designing consumer crap that you know will not last very long.
If I'm asking people to spend money on Huda Beauty products, I have to genuinely believe we have created the best.
We can't think in terms of designing products that we throw over the wall to customers, but instead, we need to design products that are upgradable and maintainable and that can be mined for materials and components that can be reused.
Going back to the technical track of my life, note that I have been designing electronic products, both of the consumer and defense electronics variety, since Pluto was a pup. Many of these products broke new ground... creativity at work!
I love the creative outlet of designing, and I love make-up and products and feel like I find so many great products around the world that I want to recreate, so I want to do that or design.
We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
To be honest with you, I feel like a lot of people don't realize that sometimes the best products are the drugstore products. You do not need a $600 moisturizer to get rid of your acne.
The TV work is so dynamic. You are in front of the cameras, but you are also educating people and genuinely really excited about showing off your products.
Customers today want the very most and the very best for the very least amount of money, and on the best terms. Only the individuals and companies that provide absolutely excellent products and services at absolutely excellent prices will survive.
I'm a beauty person on YouTube, and I'm very, very, very hyper-aware of things, and I like to dive into products and just really go in and hone in on products - whether I think they're worth the money or not.
Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.
The same time I'm designing my collection, I'm also designing my store. It has to have brand awareness, an identity. I'm also designing the racks and the hangers, and juggling a lot of things.
When you do everything to make the very best product, it also means you're very focused on just a few products.
I would never live in anything I design. Life and art are different. My life is very precious to me - my art is precious to me. I love designing things for other people, but I don't like designing things for myself.
I think you can make perfectly good television just from people who are genuinely interested, talking to people who genuinely know - simple as it sounds, it can be riveting.