A Quote by Jonathan Ive

We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.
We have never worried about numbers. In the marketplace, Apple is trying to focus the spotlight on products, because products really make a difference. You can't con people in this business. The products speak for themselves.
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence of that, people will like them, and as another consequence, we'll make some money. But we're really clear about what our goals are.
Freedom is the only style. That is why I never speak about beauty or beautiful products but "good products"... Nowadays, we have to face so many challenges,...so it is not really a priority to care for beauty. The only way for us is to focus on an ethic and ecological behaviour.
We're very genuinely designing the best products that we can for people.
Shifting Philip Morris to the new a non-risk products doesn't mean that I will give market share to my competitors free of charge. In the markets where we are not present with IQOS yet or the other reduced-risk products, you still need to defend your share of the market. They still represent the bulk of our income, and so far they have financed the billions of dollars we have put behind these new products. But once we go national in a market, and absent capacity constraints, then you shift your resources and your focus to these new products.
Our whole economy is based on planned obsolescence...we make good products, we induce people to buy them, and then the next year we deliberately introduce something that will make these products old-fashioned, out of date, obsolete.
We are focused on features, not products. We eliminated future products that would have made the complexity problem worse. We don't want to have 20 different products that work in 20 different ways. I was getting lost at our site keeping track of everything. I would rather have a smaller set of products that have a shared set of features.
The market is so competitive. There are so many products that are similar. So we are forced to invest in innovative research in new products that are one or two years ahead of the market.
We have design capability, which everyone thought we sold to Microsoft, but we didn't sell it. We will maintain the Nokia feel in all our products. We can't have different products, each feeling different, in the market.
If you had women running the weed market, I think there'd be lots of different products. I know periods. I know how horrible they are, and I know enough people who suffer from them that I really want to speak to them so they can carry something in their pocketbook for relief. Or come home, get in a tub, and soak with something that will actually work.
I love to help women cut through all the labeling loopholes to find the best personal and oral care products on the market. This includes, of course, ingredients, but also recyclable packaging, products with expiration dates, examining company values (which includes no animal testing), and more.
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence.
Speak kind words to mankind and the unkind will attack you. Speak common sense using all your senses, and you will attacked by the senseless. Speak truth and you will be attacked by the untruthful. Speak about absolutely nothing and absolutely nothing will speak back, but then nothing at all will ever change.
We want to bring better products to Vietnam. My hope is through changes in lifestyle and the products we consume, it will affect the people and change the way they are thinking.
Tell me the word that will win you, and I will speak it. I will speak the stars of heaven into a crown for your head; I will speak the flowers of the field into a cloak; I will speak the racing stream into a melody for your ears and the voices of a thousand larks to sing it; I will speak the softness of night for your bed and the warmth of summer for your coverlet; I will speak the brightness of flame to light your way and the luster of gold to shine in your smile; I will speak until the hardness in you melts away and your heart is free.
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