A Quote by Jonathan Ive
Very often design is the most immediate way of defining what products become in people's minds.
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I do believe that most startups who develop applications and digital products design 'towards the middle.' By this, I mean they design their products to reach the broadest consumer base possible, which is a sound strategy in some respects.
The most common misperception is the word 'design'. People think of primarily pretty pictures or forms. They don't understand the depth to which design goes-not only in products, but in every aspect of our life. Whether it is the design of a program, a product or some form of communication, we are living in a world that's totally designed. Somebody made a decision about everything. And it was a design decision.
This is very much my philosophy as a fashion designer. I have never believed in design for design's sake. For me, the most important thing is that people actually wear my clothes. I do not design for the catwalk or for magazine shoots - I design for customers.
Design is a field of concern, response, and enquiry as often as decision and consequence... it is convenient to group design into three simple categories, though the distinctions are in no way absolute, nor are they always so described: product design (things), environment design (places) and communication design (messages).
Marketing is all pervasive. They're getting marketed products they can't afford - can't ever hope to acquire. They believe the only way they're ever going to achieve happiness is the acquisition of these products. Products they can't afford. They see people living that lifestyle, and they have that lifestyle beamed incessantly into their minds through media, which you know I participate in.
I think it is an accurate statement to say that some people consider feelings of same-gender attraction to be the defining fact of their existence. There are also people who consider the defining fact of their existence that they are from Texas or that they were in the United States Marines. Or they are red-headed, or they are the best basketball player that ever played for such-and-such a high school. People can adopt a characteristic as the defining example of their existence and often those characteristics are physical.
I ended up going to do a matches program at the state for industrial design. And from there, I got hired at IDEO to joint their design team there - and basically, you are starting as an industrial designer to design products - and then kept asking the question, 'What else can design accomplish? What else can design do?'
I'm an expert on how technology hijacks our psychological vulnerabilities. That's why I spent the last three years as a Design Ethicist at Google caring about how to design things in a way that defends a billion people's minds from getting hijacked.
Most people (by the time they have become adults ) can't change their minds because their neural pathways have become set... the longer neural pathways have been running one way the harder it is to rewire them.
Some of the commercial work I do is helping people to improve their presentations and add some design thinking. There are so many amazing things in science, and such great data, which can often be locked away. It's in the minds of these amazing practitioners, who can't necessarily express what they want in a visual way.
My heroes and heroines are often unlikely people who are dragged into situations without meaning to become involved, or people with a past that has never quite left them. They are often isolated, introspective people, often confrontational or anarchic in some way, often damaged or secretly unhappy or incomplete.
We must not in the course of public life expect immediate approbation and immediate grateful acknowledgment of our services. But let us persevere through abuse and even injury. The internal satisfaction of a good conscience is always present, and time will do us justice in the minds of the people, even those at present the most prejudiced against us.
There is something revolting about the way girls' minds often jump to marriage long before they jump to love. And most of those minds are shut to what marriage really means.
One of the great things about design is that it's truly international. No one in the design industry would say, "This country is mine," or "I will make it look this way because it's for an American market and that way for a Chinese market." If you look at all of the Apple products, they are the same everywhere . . . I mean, I can't deny that I love traveling. It's a very healthy thing to be able to appreciate other cultures - or at least witness them firsthand. And all of that goes into helping someone be a good designer, because it's an international business.
The fact that more than 50 percent of Americans have an immediate family member either currently or formerly incarcerated tells you a lot about just how defining a feature of American culture incarceration has become.
Sometimes people go off in a slightly different direction of wanting to be different, of wanting to be special, of wanting to be more, and I think that those people are often - not always, but often - genuinely different in some way. Perhaps their gender orientation is not acceptable or popular, not the norm. Or, their physical design is literally, in some way, setting them apart. Or, in many cases, they feel the burden of their ordinariness so dreadfully that they strive to find some way of being unique. I think that can be a very positive thing, but it also can be negative, destructive.
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