A Quote by Jonathan Ive

The design process is about designing and prototyping and making. When you separate those, I think the final result suffers. — © Jonathan Ive
The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.
We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making.
I don't have a background in design, so I think it's always about what I see in the world and what inspires me. So yes, I am designing for myself. I'm going through this whole evolution, which is a process of growing up and going from modeling to styling to designing.
What I'm trying to do is bring certain of those engineering values into the design process, such that when you think about form you're already incorporating those performance criteria in the process of the generation of forms.
To design things means to interfere with things: to think of how they might be and to alter how they are. Design is to making as writing is to speech: it is an ordinary physical activity pushed to a conscious edge. That interference with the given world can still be founded on admiration. Where it is not, what is the point of designing at all?
We must never mistake the process for the result...there is suffering; but this is only the process. God isn't going to stop with the process; He wants to produce the final result. Suffering leads to glory; shame leads to honor; weakness leads to power. This is God's way of doing things.
Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.
When I design, I always design around denim. I think of designing as a lifestyle. I design for that career oriented girl who will be sitting at an office all day long, but is still going out and being social at night.
I always love design but the more I designed for clients, the less I liked the process of designing for them. I do lettering and illustration for money, which clients don't mess with too much and web design for fun.
It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.
There's this tendency to think of the individual and the collective are somehow at odds or separate. But I think that's really false. We're all both. And when the individual suffers, the collective suffers, and vice versa.
You think about the beauty and what you want to transmit. If I think about designing, I can't design.
Design is the term we use to describe both the process and the result of giving tangible form to human ideas. Design doesn't just contribute to the quality of life; design, in many ways, now constitutes the quality of life.
For me, the concept of design is more than object-oriented; it encompasses the design of processes, systems and institutions as well. Increasingly, we need to think about designing the types of institutions we need to get things done in this rapidly accelerating world.
My opening line to my students, and a recurring theme in my classes, was that the big design problem isn't designing a house for your parents or yourself, a museum, or a toaster, or a book, or whatever. The big design problem is designing your life. It's by the design of your life that you create the backboard off which you bounce all your thoughts and ideas and creativity. You have to decide what it is that you want to do each day.
But the customer is the final, final filter. What survives the whole process is what people wear. I'm not interested in making clothes that end up in some dusty museum.
When Van Truex defined the difference between designing and decorating, he used the analogy of preparing a roast of beef. Design, he said, is the preparation and cooking; decorating is the final seasoning, the savoring.
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