A Quote by Jonathan Ive
We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design.
Related Quotes
We don't do focus groups - that is the job of the designer.
In difficult times, people too often lose the ability to face the future optimistically. They begin to think about their tomorrow's negatively. They forget that the tough times will pass. They concentrate on the problems of today rather than on the opportunities of tomorrow. In so doing, they not only lose the potential of today, they also throw away the beauty of tomorrow.
Steve Jobs always believed that you didn't want to do focus groups or research and ask people what they wanted. You wanted to create products that they didn't know they wanted yet and they would fall in love with. And I think that was part of the magic of his design philosophy.
Because of the spin-meisters and the focus groups and the way politics is run now. It's run by polls and focus groups. So it's even more true today, I think, than it was some 40 years ago.
If you focus on design, you can call yourself a designer. If you focus on the implementation of your design, you can call yourself an architect.
I feel like design school might ruin people, particularly if you're a menswear designer, as there's not much focus on business.
This is very much my philosophy as a fashion designer. I have never believed in design for design's sake. For me, the most important thing is that people actually wear my clothes. I do not design for the catwalk or for magazine shoots - I design for customers.
I don't have any focus groups on talent and programming. If I need five people in a mall to be paid $40 to tell me how to do my job, I shouldn't do my job.
If the white man can come here uneducated and as an immigrant, and within 10 or 15 years set up an industry that provides job opportunities and educational opportunities for black people, then if the black man, the black leadership, who has access to all of this money and has all of these degrees today, can't use his talent and his know-how to set up business opportunities, job opportunities, housing opportunities for the black people the same as the white leaders have done for white people, then these black leaders need to get off the boat.
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
If I weren't a theatre designer, I wouldn't be any other kind of designer. Design is interesting to me as it relates to narrative: the design has to support the narrative. Storytelling is the most important thing.
You can change your tomorrow if you do something today. Few people understand how the way you live today impacts your tomorrow. Today is the only time we have within our grasp, yet many people let it slip through their fingers, recognizing neither its value nor potential. If we want to do something with our lives, then we must make today matter, because that's where tomorrow's success lies.
Today we love what tomorrow we hate, today we seek what tomorrow we shun, today we desire what tomorrow we fear, nay, even tremble at the apprehensions of.
In the old world, people used to have to go to focus groups and ask people what they thought. Now, people are writing all over the Web what they think about things.
'Never put off tomorrow what you can do today.' Under the influence of this pestilent morality, I am forever letting tomorrow's work slop into today's and doing painfully and nervously today what I could do quickly and easily tomorrow.
I started out as a lawyer and came in laterally to Goldman Sachs. So I learned myself that life is unpredictable. That you really should, in terms of your career, try to be excellent at what you're doing. I think if you focus on your job, and you focus on being broad in the context of your job, the next jobs follow from that.
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