A Quote by Jonathan Ive

There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is. — © Jonathan Ive
There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
I think my style revolves around the philosophy that less is more, that simplicity is the ultimate sophistication. That goes for my taste in design and in clothes, and even affects the way I approach music. I'm all about keeping things simple, and minimal, but being able to convey something powerful through that approach.
As we live and as we are, Simplicity - with a capital "S" - is difficult to comprehend nowadays. We are no longer truly simple. We no longer live in simple terms or places. Life is a more complex struggle now. It is now valiant to be simple: a courageous thing to even want to be simple. It is a spiritual thing to comprehend what simplicity means.
So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.
I like a thing simple but it must be simple through complication. Everything must come into your scheme, otherwise you cannot achieve real simplicity.
I just like simplicity. I like simple songs, I like simple chords, simple vocals, simple lead guitar. I just like simplicity. That's just the way I like it.
Simplicity is the heart of everything. If you look to the desert, apparently the desert is very simple but it's full of life, it's full of hidden places and the beauty is that it looks simple but it's complex in the way that it expresses the soul of the world or God.
I like the French kind of style because it's simple and minimal. I have blonde hair and big lips, and when I do too much I think sometimes I don't look very well, you know?
I think a lot of tunes can suffer from being so simple, so either they get over-complicated or their simplicity means the simple way to lay them down becomes the difficulty.
People often ask me why my style is so simple. It is, in fact, deceptively simple, for no two sentences are alike. It is clarity that I am striving to attain, not simplicity. Of course, some people want literature to be difficult and there are writers who like to make their readers toil and sweat. They hope to be taken more seriously that way. I have always tried to achieve a prose that is easy and conversational. And those who think this is simple should try it for themselves.
The simple person lives the way he breathes, with no more effort or glory, with no more affectation and without shame Simplicity is freedom, buoyancy, transparency. As simple as the air, as free as the air The simple person does not take himself too seriously or too tragicallyHe has nothing to prove, since he has no appearances to keep up, and nothing to seek, since everything is before him. What is more simple than simplicity? What is lighter? It is the virtue of wise men and the wisdom of saints.
I think Mighty Moe really got me into a whole different style of MCing. There were a lot of people with simple lyrics and simple word play- he really pushed out the boat.
Tokyo style is so specific. And I'm a very big fan of their history. It's pretty simple. A lot of the time, people expect to see the wild style that comes out of Japan, but I think, traditionally, the style is very simple.
My brain is very simple. Like when you break everything down. I see things in a simple way. And that simplicity for some reason becomes funny to other people because they don't look at it that way.
I let Brel into my world. What I like about him is the simplicity of his language. It's not so simple to be simple.
Simplicity is all. Simple logic, simple arguments, simple visual images. If you can't reduce your argument to a few crisp words and phrases, there's something wrong with your argument. There's nothing long-winded about 'Liberté, égalité, fraternité'.
That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.
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