A Quote by Jonathan Ive

It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
Racism itself is difficult to measure. We can measure hate crimes - which are absolutely an indicator. We can measure reports of discrimination. We can measure the number of times hateful words are being used across the Internet. Those things all help us measure racism, but it can sometimes be nebulous.
Capitalism is about producing a better product at a better price. As individuals, we have to keep producing better products at a better price, also, or we're obsolete.
We see a lot of feature-driven product design in which the cost of features is not properly accounted. Features can have a negative value to customers because they make the products more difficult to understand and use. We are finding that people like products that just work. It turns out that designs that just work are much harder to produce that designs that assemble long lists of features.
What do we measure when we measure time? The gloomy answer from Hawking, one of our most implacably cheerful scientists, is that we measure entropy. We measure changes and those changes are all for the worse. We measure increasing disorder. Life is hard, says science, and constancy is the greatest of miracles.
There is nothing more difficult to measure than the value of visible emotion.
You can't measure a man by his size. You measure him by the fight he has inside.
Since we are assured that the all-wise Creator has observed the most exact proportions of number, weight and measure in the make of all things, the most likely way therefore to get any insight into the nature of those parts of the Creation which come within our observation must in all reason be to number, weigh and measure.
One way to measure the size of a company, industry, or economy is to determine its output. But a better way is to determine its added value - namely, the difference between the value of its outputs, that is, the goods and services it produces, and the costs of its inputs, such as the raw materials and energy it consumes.
We measure the value of a civilized society by the number of #? libraries it opens, not the number it closes down.
I learned the value of focus. I learned it is better to do one product well than two products in a mediocre way.
You can have very big local government. By big, I mean very engaged government. Do you measure it in terms of the number of laws? Number of employees? You could make arguments for either one. I tend to think the axis of the size of government is the wrong concern. But I do think that situating power more locally is a legitimate approach.
On assessment: measure what you value instead of valuing only what you can measure.
When the functionality of a product or service overshoots what customers can use, it changes the way companies have to compete. When the product isn't yet good enough, the way you compete is by making better products. In order to make better products, the architecture of the product has to be interdependent and proprietary in character.
Don't measure the size of the mountain; talk to the One who can move it.
The product has to work. It has to be a good product. An enormous number of them are all hype with no value at all. People get into them because they want to make a lot of quick, easy money.
We must measure what leads to results, not simply what is easy to measure.
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