A Quote by Jonathan Ive

There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.
Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence.
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence of that, people will like them, and as another consequence, we'll make some money. But we're really clear about what our goals are.
Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products.
We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money.
The best way to make money is not to have money as your primary goal. I've seen great people come into the business world primarily motivated to make money. Almost without exception they failed.
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
There's always gonna be people with a lot of money making film, and the goal is to make profit and carry on. It is a business. The goal is to make a living doing it and to be comfortable.
The goal of Apple is not to make money but to make really nice products, really great products.
I never thought I would make a living as a pencil-sharpener. The first goal was: I don't want to lose money. And then the goal was: I want to see if 100 people buy my pencils. I just kept upping the benchmarks.
Money begets money. If you don't have that, you wait around to be hired by somebody at the mercy of others. If you have that money in your hand, you desperately try to make the best use of it and move ahead. And that's generating income for yourself.
My goal isn't to make money, it's to try and survive and make a point.
This is an extremely foolish and stupid and idiotic kind of attitude - to expect theatres to make money. Do the public schools make money? Do libraries make money? Does the zoo make money? D o the sewers make money? It's a community service.
You can't survive if you don't make money. But as far as I'm concerned, we never, ever make a product with the idea that we'd make a lot of money. We make products because we're inspired by the idea that people will love it.
I had, like, two goals in my career: One was to try to get into 'Second City.' When I moved to Chicago, my goal was to try to work at 'Second City.' And beyond that, my goal was to make enough money as an actor to not do anything else but act, not have to go and wait tables again.
People think that once a band is 'big' that they make a ton of money, but that's not true. It's hard to make money. It's financially a hard business until you hit gold. However, that only makes you strive toward your goal more and work harder because of it.
Buffon, for us, is the captain. He is the player with the most experience and we are lucky to have the man who I believe is the best goalkeeper of all time defending our goal. We always try to make sure that he has to make very few saves, but it is extremely reassuring having him in goal.
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