A Quote by Jonathan Ive

I feel that it's lovely when, as a user, you're not aware of the complexity. — © Jonathan Ive
I feel that it's lovely when, as a user, you're not aware of the complexity.
Tribalism isn't a bad thing. If you're a Facebook user, or Twitter user or Foursquare user or LinkedIn user, those are all tribes... and they may even have sub-tribes. It's not pejorative, it's declarative.
Every application has an inherent amount of irreducible complexity. The only question is who will have to deal with it, the user or the developer (programmer or engineer).
Second law: The complexity barrier. Software complexity (and therefore that of bugs) grows to the limits of our ability to manage that complexity.
Complexity kills. It sucks the life out of developers, it makes products difficult to plan, build and test, it introduces security challenges, and it causes end-user and administrator frustration.
I regularly read Internet user groups filled with messages from people trying to solve software incompatibility problems that, in terms of complexity, make the U.S. Tax Code look like Dr. Seuss.
For the user, it doesn't matter whether he is getting access on Wi-Fi, 3G or 2G networks. What matters is good connectivity, and as a technology provider, our job is to hide the complexity of the technology.
The utility of a language as a tool of thought increases with the range of topics it can treat, but decreases with the amount of vocabulary and the complexity of grammatical rules which the user must keep in mind. Economy of notation is therefore important.
Dropbox looks really simple to the end user and is extremely magical and just works. But under the hood, the complexity of the technology is huge. The amount of work it requires to store, scale and move this data is pretty intense.
I try to be aware of what I'm concerned about, aware of how I feel about myself in the world, aware of how I feel about the issues of the day, but I guess I don't want to write essays in my head about my craft and maybe it's because I teach and talk about craft of other writers as a reader. I feel the moment I start doing that is when it's going to kill me.
We academics - I am an academic - we love complexity. You can write papers about complexity, and the nice thing about complexity is it's fundamentally intractable in many ways, so you're not responsible for outcomes.
People who bet against the Internet, who think that somehow this change is just a generational shift, miss that it is a fundamental reorganizing of the power of the end user. The Internet brings tremendous tools to the end user, and that end user is going to use them.
We see and understand more about our behaviors. We come aware. And aware. And aware. . . Often, we feel uncertain about what to do with all this awareness.
This is a general law of the universe, overlooked by science, that out of complexity emerges greater complexity. We could almost say that the universe, nature, is a novelty-conserving, or complexity-conserving engine.
A log-in simulator is a program to trick some unknowing user into providing their user name and password.
A user interface is well-designed when the program behaves exactly how the user thought it would.
Mobile forced us to rethink the user experience and do something people would be able to carry out on in a couple of seconds on the mobile phone. By stripping out all the work the user used to do and putting that on the company, we were able to create a much better user experience.
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