A Quote by Jonathan Ive

To design something really new and innovative you have to reject reason.

Jonathan Ive

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Design Innovative New Really Reason Reject Something Something Real

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Jonathan Ive
English - Designer
Born: February 27, 1967

To do something innovative means that you reject reason.

Jonathan Ive

Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good design is unobtrusive 6. Good design is honest 7. Good design is long-lasting 8. Good design is thorough, down to the last detail 9. Good design is environmentally friendly 10. Good design is as little design as possible

Dieter Rams

The only reason to do a 'SpongeBob' on Broadway is if it's gonna bring something new to the brand, something new to 'SpongeBob,' and also something innovative to theater and to Broadway.

Ethan Slater

At Amazon, with new initiatives, we don't look at something and say, 'Okay, it needs to hit this certain metric.' Because it's impossible to know whether somebody's going to respond to something really new and innovative.

Andy Jassy

Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.

Jonathan Ive

Reject labels. Reject identities. Reject conformity. Reject convention. Reject definitions. Reject names.

Ming-Dao Deng

The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.

Steve Jobs

Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.

Dieter Rams

We believe that the all-new ES 350 epitomizes Lexus' new design direction. Every element of this vehicle invites participation -- both visual and tactile. Its design is something drivers will need to experience and not just observe.

Robert M. Carter

Uniqlo as a company has always developed new fabrics and is always trying to be innovative. The design is simple, so the fabric is important.

Nicola Formichetti

Will African-Americans break away from the pack thinking and reject immorality-- because that's the reason the family's breaking apart--alcohol, drugs, infidelity. You have to reject that, and it doesn't seem--and I'm broadly speaking here, but a lot of African-Americans won't reject it

Bill O'Reilly

Just as we reject racism, sexism, ageism, and heterosexism, we reject speciesism. The species of a sentient being is no more reason to deny the protection of this basic right than race, sex, age, or sexual orientation is a reason to deny membership in the human moral community to other humans.

Gary L. Francione

I'm not really entertained anymore, everything sounds the same. We have a crisis right now of innovative music. I'm probably the only person left trying to do something different and brand new.

Kool Keith

Design is more than meets the eye. Design is about communicating benefits. Design is not about designers. Design is not an ocean it's a fishbowl. Design is creating something you believe in.

Chuck Green

The beauty of the Stir It Up lies in its ecological balance. We're bringing high quality, earth-friendly materials together with innovative design. The result is powerful sound and a stylish look for the new turntable.

Rohan Marley

Beware when any idea is promoted primarily because it is "bold, exciting, innovative, and new." There are many ideas that are "bold, exciting, innovative and new," but also foolish.

Donald Rumsfeld

A Quote by Jonathan Ive

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