A Quote by Jonathan Ive

Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard! — © Jonathan Ive
Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's that way, why would it be any other way?" It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
I am too inquisitive, too skeptical, too arrogant, to let myself be satisfied with an obvious and crass solution of things. God is such an obvious and crass solution; a solution which is a sheer indelicacy to us thinkers - at bottom He is really nothing but a coarse commandment against us: ye shall not think!
At least half the mystery novels published violate the law that the solution, once revealed, must seem to be inevitable.
We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense.
The problem with UKIP and the extreme right - Mr. Le Pen, Wilders - they are really good at making an analysis of the problem. And they immediately go completely overboard in providing a solution that would never work and is morally completely unacceptable.
People tell me this is obvious. But it's ok to be obvious. Knowing and doing are different. Many people know many obvious things they completely fail to do, despite their knowledge.
Since pure awareness of nowness is real Enlightenment, in openness and contentment I found the Truth in my heart. By simply relaxing in this uncontrived, open, and natural state, we obtain the quality of effortless freedom of whatever arises.
All bad poetry springs from genuine feeling. To be natural is to be obvious, and to be obvious is to be inartistic.
Because adoption meets the needs of children so successfully, and because there have long been waiting lists of couples hoping to adopt babies and children, it would seem that the solution for abused or neglected kids was obvious. But not to the do-gooders. To remove a child from an abusive parent, sever the parent's parental rights, and permit the child to be adopted by a couple who would give the child a loving home began to seem too 'judgmental.'
The only natural human beings seem to be those who are making trouble.
Universal basic income is not a solution in search of a problem - it is the obvious solution that has been in front of us for years. It only requires us to have the vision, empathy and courage to adopt it for the American people before it is too late.
When you want someone to notice you, there's one fail-safe way of making sure that they do: by plastering pictures of yourself across social media. Your motive might seem obvious, but so what?
There is no such thing as a natural boxer. A natural dancer has to practice hard. A natural painter has to paint all the time. Even a natural fool has to work at it.
The rules may seem obvious but when you think about them they're not. For somebody who has my job they're not as obvious as one would think.
Even though it felt completely natural - strangely enough - recording an album, I was very shy about making it public.
There is nothing that infuriates me more than people making you feel like something completely natural and beautiful is wrong.
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