A Quote by Jonathan Ive
Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautifully intertwined - completely connected.
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We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making.
The best design explicitly acknowledges that you cannot disconnect the form from the material - the material informs the form.
A piece of jewelry is in a sense an object that is not complete in itself. Jewelry is a ‘what is it?’ until you relate it to the body. The body is a component in design just as air and space are. Like line, form, and color, the body is a material to work with. It is one of the basic inspirations in creating form.
The power of understanding symbols, i.e. of regarding everything about a sense-datum as irrelevant except a certain form that it embodies, is the most characteristic mental trait of mankind. It issues in an unconscious, spontaneous process of abstraction, which goes on all the time in the human mind: a process of recognizing the concept in any configuration given to experience, and forming a conception accordingly. That is the real sense of Aristotle's definition of Man as "the rational animal".
So that's the process of understanding, and through that process, if you have a deep realization of the selflessness in regard to your absolute self, then it releases your relational self to be happily interconnected with everything in a blissful way. Then you yourself have "no problem" in the sense of no suffering. You reach Nirvana.
Design is the term we use to describe both the process and the result of giving tangible form to human ideas. Design doesn't just contribute to the quality of life; design, in many ways, now constitutes the quality of life.
Maybe it's because it's connected to my childhood, or it's connected to the origins of what drove me creatively, but I feel like my life never makes more sense than when I'm in that process.
I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte.
The companies that I really admire the most are the ones that have a deep visceral understanding of why people use their service, and they figure out ways of making money that are completely consistent with how people are feeling and what they are doing at the time.
Making the most of global trade opportunities does not mean transitioning to a low-tax, deregulatory, 'Bargain Basement' economy. It means developing a robust Industrial Strategy intertwined with a strong trade agenda.
Design isn't just about making things beautiful; it's also about making things work beautifully.
I have realized over time that I missed the mark with HyperCard. I grew up in a box-centric culture at Apple. If I'd grown up in a network-centric culture, like Sun, HyperCard might have been the first Web browser. My blind spot at Apple prevented me from making HyperCard the first Web browser.
There is no self-interest completely unrelated to others' interests. Due to the fundamental interconnectedness which lies at the heart of reality, your interest is also my interest. From this it becomes clear that "my" interest and "your" interest are intimately connected. In a deep sense, they converge.
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
The process of design starts with exploration, but ends with refinement. The best designers carefully move from one to the other, making sure they spend enough time exploring before locking themselves into a design approach.
The future of religion is connected with the possibility of developing a faith in the possibilities of human experience and human relationships that will create a vital sense of the solidarity of human interests and inspire action to make that sense a reality.
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