A Quote by Jonathan Ive
The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.
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The education I received was a British education, in which British ideas, British culture, British institutions, were automatically assumed to be superior. There was no such thing as African culture.
Most people don't realize how important librarians are. I ran across a book recently which suggested that the peace and prosperity of a culture was solely related to how many librarians it contained. Possibly a slight overstatement. But a culture that doesn't value its librarians doesn't value ideas and without ideas, well, where are we?
Design is the term we use to describe both the process and the result of giving tangible form to human ideas. Design doesn't just contribute to the quality of life; design, in many ways, now constitutes the quality of life.
Innate ideas are in every man, born with him; they are truly himself. The man who says that we have no innate ideas must be a fool and knave, having no conscience or innate science.
And there is also the paradox that the dominating culture imbues the Indian past with great meaning and significance; it is valued more because it is seen as part of the past. And it is the romantic past, not the present, that holds meaning and spiritual significance for so many members of the dominating culture. It has seemed so strange to me that the larger culture, with its own absence of spirit and lack of attachment for the land, respects these very things about Indian traditions, without adopting those respected ways themselves.
A good scientist is a person with original ideas. A good engineer is a person who makes a design that works with as few original ideas as possible. There are no prima donnas in engineering.
Creativity is the process of having original ideas that have value - more often than not, comes about through the interaction of different disciplinary ways of seeing things
Many teachers of the Sixties generation said "We will steal your children", and they did. A significant part of America has converted to the ideas of the 1960s - hedonism, self-indulgence and consumerism. For half of all Americans today, the Woodstock culture of the Sixties is the culture they grew up with - their traditional culture. For them, Judeo-Christian culture is outside the mainstream now. The counter-culture has become the dominant culture, and the former culture a dissident culture - something that is far out, and 'extreme'.
No original thought still exists. People are original, each one of them. The same ideas that others had before you are waiting for you to bring them back to life in a new way. The part of who you are that is left behind within these old ideas is what makes them original all over again.
Design accelerates the adoption of new ideas. And many of these ideas are important for designers to show that there is a way. When you see things through that lens, you realize it applies to any industry and any form of design.
My hope is that design thinking becomes an innovative discipline and not just the trend of the decade. As a nation and globally, we have some of the biggest problems to solve we have ever faced. We need innovative ways to solve our problems and communicating the solutions will be paramount. Original thinking, complex problem solving, and collaboration are all important skills for our future.
We think about the world in all ways we experience it ; we think visually, we think in sign, we think kinesthetically, we think in abstract term, we think in movement. Creativity is the process of having original ideas that have value.
We now live in a world both in film and television where everything is based on something. You point out, "Star Wars" was an original screenplay, "Raiders of the Lost Ark," an original screenplay, "Ghostbusters" an original screenplay, "Back to the Future." All these things that people love were original ideas many years ago.
What I want to do is try to raise the level of SCI-Arc's original mission, which was to be forward-thinking. And let's face it, if you're forward-thinking and you're dealing in concepts of new ideas, history has told us that new ideas are not always wanted by everyone.
The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.
If you want to come up with a really original design idea, and you want to capture a whole new design direction, perhaps the best way to arrive at that is not by acting and thinking and doing like everybody else. That's all.
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