A Quote by Jonathan Ive

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
I love the idea of creative collaboration. I love the idea of exploring marriages, particularly ones that are in process for a long time.
With the policymaking process, you have an idea, and you try to sell other stakeholders on the idea. That's not much different than in business, where you're trying to find capital to make your idea a reality.
When you get an idea, so many things come in that one moment. You could write the sound of that idea, or the sound of the room it's in. You could write the clothes the character is wearing, what they're saying, how they move, what they look like. Instead of making up, you're actually catching an idea, for a story, characters, place, and mood - all the stuff that comes.
I was very sad to leave Harry Potter but equally there will be an element of excitement about the idea that a script might come in and I don't have to go: "I'm sorry, I'm kind of busy for the next four years." The idea of that is quite exciting.
I've always drawn a lot. I like the idea of turning a 2-D sketch into a 3-D thing very quickly. And clothing is really good for that. You can draw an idea in the morning and you can see it by the end of the day. I think if it were something like a four-month process to get from the idea to the final thing, I would get quite bored.
When you get an idea, so many things come in that one moment. You could write the sound of that idea, or the sound of the room it's in. You could write the clothes the character is wearing, what they're saying, how they move, what they look like. Instead of making up, you're actually catching an idea, for a story, characters, place, and mood - all the stuff that comes. When you put a sound to something and it's wrong, it's so obvious. When it's right, the whole is greater than the sum of the parts. That's a magical thing that can happen in cinema.
There are three creative ideas which, each in its turn, have been central to science. They are the idea of order, the idea of causes, and the idea of chance.
Few ideas are in themselves practical. It is for want of imagination in applying them that they fail. The creative process does not end with an idea-it only starts with an idea.
For me, collaborating is a marriage of the minds. It's two or more people coming together and making an idea come alive. Using their own creative knowledge or creative spirit to make the best version of an idea. To inspire an idea and to challenge it to be better than just one person's vision for it.
Pictures are the idea in visual or pictorial form; and the idea has to be legible, both in the individual picture and in the collective context - which presupposes, of course, that words are used to convey information about the idea and the context. However, none of this means that pictures function as illustrations of an idea: ultimately, they are the idea. Nor is the verbal formulation of the idea a translation of the visual: it simply bears a certain resemblance to the meaning of the idea. It is an interpretation, literally a reflection.
You want an idea about what you can say. I know it sounds like a bad idea but here's specifically why its actually a great one. You want to sound crazy but you want to ask to be right.
Evolution is a very, very important idea. It is the explanation for all of life - a stunningly simple, yet powerful explanation. If you think about it, before Darwin, we hadn't the foggiest idea of how we came into being. Now we do. It's still such an exciting idea that it is well worth everybody understanding it.
We have this atomic idea of process where we want to believe that the creator of the book or the show had this whole brainy idea at the outset. As though there is something less about it if it comes out of the process of discovery.
I think that what started out as a European Union originally was probably a really wonderful and world-changing idea, the idea of a kind of cooperation and interdependence between countries. But the idea that individualization would work on common ground, not on conflict, not against each other, but to find how each benefitted from the other I thought was an incredibly hopeful and positive possibility.
I love a long bath. I love anything creative. I love decorating. I even love just flipping through magazines and vegging out for a while. But I'm also one of those people who loves to work, so I'll sing, dance, work on my next performance, or write whomever it may be about a new idea.
The idea of beauty is the fundamental idea of everything. In the world we see only distortions of the fundamental idea, but art, by imagination, may lift itself to the height of this idea. Art is therefore akin to creation.
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