A Quote by Jonathan Ive

Perhaps I'd like to design cars, but I don't think I'd be much good at it. — © Jonathan Ive
Perhaps I'd like to design cars, but I don't think I'd be much good at it.
Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good design is unobtrusive 6. Good design is honest 7. Good design is long-lasting 8. Good design is thorough, down to the last detail 9. Good design is environmentally friendly 10. Good design is as little design as possible
Steve Jobs, if he had lived, was gonna design an iCar. I think cars have an extraordinary opportunity for cool design.
Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.
We're going to design future cars the way people design airplanes. Except we have to use so much technology and ingenuity to reduce its cost and its form factor. We can't afford to have a jet plane. That would be great if could.
The reason American cars don't sell anymore is that they have forgotten how to design the American Dream. What does it matter if you buy a car today or six months from now, because cars are not beautiful. That's why the American auto industry is in trouble: no design, no desire.
I hate cars; in terms of what they do to nature and personally I just don't like driving them. I think they're a very bad way to design a transportation system.
Everything in that era of the 1930s was built to last - cars, buildings, weapons. There was so much passion in everything that was created. The design on vehicles, the costumes, it's like a different world.
I like the fact that I like to think out-of-the-box. Thinking out-of-the-box goes along with dressing out-of-the-box and living out-of-the-box. If you want to come up with a really original design idea and you want to capture a whole new design direction, perhaps the best way to arrive at that is not by acting and thinking and doing like everybody else. That's all.
To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.
Perhaps believing in good design is like believing in God, it makes you an optimist.
Google is working on self-driving cars, and they seem to work. People are so bad at driving cars that computers don't have to be that good to be much better. Any time you stand in line at the DMV and look around, you're like, 'Oh, my God, I wish all these people were replaced by computer drivers.'
Design is a form of competitive advantage. People tend to think of design as good art, good visual language, which it absolutely has to be. But it's also about the ability to do systems thinking.
Google is working on self-driving cars, and they seem to work. People are so bad at driving cars that computers don't have to be that good to be much better.
If you want to come up with a really original design idea, and you want to capture a whole new design direction, perhaps the best way to arrive at that is not by acting and thinking and doing like everybody else. That's all.
This is very much my philosophy as a fashion designer. I have never believed in design for design's sake. For me, the most important thing is that people actually wear my clothes. I do not design for the catwalk or for magazine shoots - I design for customers.
With all the hybrid stuff and things like that, I think that's a fabulous direction to go with cars in that sense. As someone who grew up around muscle cars, I'll never not be able to not love a muscle car. Not that I don't care about the environment, that's not it. But I adore muscle cars.
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