A Quote by Jonathan Ive
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence of that, people will like them, and as another consequence, we'll make some money. But we're really clear about what our goals are.
Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products.
We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money.
There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.
The goal of Apple is not to make money but to make really nice products, really great products.
Money is not a goal. The goal is to make companies grow, develop, be competitive, be in different areas, be efficient to have a great human team inside the company.
We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.
Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence.
One of the great things about design is that it's truly international. No one in the design industry would say, "This country is mine," or "I will make it look this way because it's for an American market and that way for a Chinese market." If you look at all of the Apple products, they are the same everywhere . . . I mean, I can't deny that I love traveling. It's a very healthy thing to be able to appreciate other cultures - or at least witness them firsthand. And all of that goes into helping someone be a good designer, because it's an international business.
Jay and I used to talk about this: we never had a goal of making a lot of money. We had a goal of having a business of our own. And there were many times we could have sold out and had a lot of money. Billions. We just put it in our pocket and go home, OK? But that was never our goal.
Our goal is not to douse the recession with money, which would be useless, as both you and I know. Our goal is to liberate the business initiative, to lower administrative and law enforcement pressure and to make legal protection truly effective
Goal we've always had for design at Apple is to create solutions that are inevitable.
Money you won't need to use for at least seven years is money for investing. The goal here is to have your account grow over time to help you finance a distant goal, such as building a retirement fund. Since your goal is in the future, money for investing belongs in stocks.
The goal wasn't to be a millionaire or to be a Hollywood star. That was not the goal. The goal was something about - the goal was to find the goal, but I knew where it was.
There's always gonna be people with a lot of money making film, and the goal is to make profit and carry on. It is a business. The goal is to make a living doing it and to be comfortable.
Apple makes really good products, and Samsung makes really good products. It's really a two-horse race. Where I think Apple is exposed: the price points of Apple's products are just so high by comparison with Samsung's.
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