A Quote by Jonathan Ive
We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making.
Quote Topics
Quote Author
Related Quotes
The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.
Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.
I don't have a background in design, so I think it's always about what I see in the world and what inspires me. So yes, I am designing for myself. I'm going through this whole evolution, which is a process of growing up and going from modeling to styling to designing.
I always love design but the more I designed for clients, the less I liked the process of designing for them. I do lettering and illustration for money, which clients don't mess with too much and web design for fun.
Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautifully intertwined - completely connected.
I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte.
Having made a real 3D movie, you realize that, right from the production design, you're designing sets that complement the 3D. You're designing interactive elements, like rain or smoke - all this particulate matter in the air enhances the 3D. But if you're shooting in 2D, you don't know about that.
Design is the term we use to describe both the process and the result of giving tangible form to human ideas. Design doesn't just contribute to the quality of life; design, in many ways, now constitutes the quality of life.
You can also see sometimes that the best pictures are the ones where you didn't try so hard, where you were just enjoying the process - and you didn't even know why you were making the picture. It felt right. If someone asked, 'Why are you making this picture?' you probably couldn't describe it very well - and that's why it needs to be a photograph.
It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.
I haven't met anybody who hasn't been able to describe years and years and years of very, very difficult struggle through the whole process of achieving anything whatsoever. And there's no way to sort of get around that.
We have so much Apple influence in what we do, because we love Apple. We don't want to use their products necessarily, but we want to think in design terms the way they do.
It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.
My opening line to my students, and a recurring theme in my classes, was that the big design problem isn't designing a house for your parents or yourself, a museum, or a toaster, or a book, or whatever. The big design problem is designing your life. It's by the design of your life that you create the backboard off which you bounce all your thoughts and ideas and creativity. You have to decide what it is that you want to do each day.
The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
Apple very deliberately - and this was very much Steve Jobs' point of view - Apple has concentrated its cloud efforts on being invisible. So in other words, stuff just would sync and appear. You change your contacts on one of your devices, and it would appear on all your devices changed.
Related Authors
Alber Elbaz Quotes
Israeli
Designer
Brad Goreski Quotes
American
Designer
Carolina Herrera Quotes
Venezuelan
Designer
Christian Louboutin Quotes
French
Designer
Coco Chanel Quotes
French
Designer
Diane von Furstenberg Quotes
Belgian
Designer
Donatella Versace Quotes
Italian
Designer
Donna Karan Quotes
American
Designer
Giorgio Armani Quotes
Italian
Designer
Karl Lagerfeld Quotes
German
Designer
Lauren Conrad Quotes
American
Designer
Marc Jacobs Quotes
American
Designer
Sonia Rykiel Quotes
French
Designer
Tim Gunn Quotes
American
Designer
Tom Ford Quotes
American
Designer
Vivienne Westwood Quotes
English
Designer