A Quote by Jonathan Ive

Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence.

Jonathan Ive

Quote Topics

Best Buy Consequence Desperately Doing Effective Figured Goal Good Know Like Make Money Naive Operation Our Out People Products Successful Them Trust Will

Quote Author

Jonathan Ive
English - Designer
Born: February 27, 1967

There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.

Jonathan Ive

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence of that, people will like them, and as another consequence, we'll make some money. But we're really clear about what our goals are.

Steve Jobs

We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money.

Jonathan Ive

Our whole economy is based on planned obsolescence...we make good products, we induce people to buy them, and then the next year we deliberately introduce something that will make these products old-fashioned, out of date, obsolete.

Brooks Stevens

There is a fantasy in Redmond that Microsoft products are innovative, but this is based entirely on a peculiar confusion of the words "innovative" and "successful." Microsoft products are successful - they make a lot of money - but that doesn't make them innovative, or even particularly good.

Robert X. Cringely

At the end of the day, customer choice is essential. And we don't make products that compete with Apple, nor make products that compete with Google. Our customers come in both iOS and Android flavors, and I hope our customers can still buy the products they want to purchase wherever they want to purchase them.

Tony Fadell

Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products.

Jonathan Ive

I suppose we'll make money off our album and our singles and stuff, but, like, they were made as we wanted them, exactly with what we had to say, and done exactly how we wanted them, right? And, like, we didn't put them out to make money. We put them out because we wanted to do them, do you know what I mean?

Sid Vicious

Just because people don't trust people doesn't mean [they] don't like them. There are lots of paranoid people in the world. You figure out their personalities and make them work.

Samuel L. Jackson

We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.

Jonathan Ive

If you’re not familiar with it, a college degree is a thing that we tell our kids to buy with money they don’t have, in hopes that it will help them make money they might earn, which will give them the ability to pay back the money they spent in order to make the money they’re paying it back with.

Matt Walsh

If people do not know what is going to make them better off or give them pleasure, then the idea that you can trust people to do what will give them pleasure becomes questionable.

Daniel Kahneman

You can't survive if you don't make money. But as far as I'm concerned, we never, ever make a product with the idea that we'd make a lot of money. We make products because we're inspired by the idea that people will love it.

Anastasia Soare

That is why one day I said my game will be like the Pythagorean Theorem - hard to figure out. A lot of people really don't know the Pythagorean Theory. They don't make them like me anymore. They don't want to make them like that anymore.

Shaquille O'Neal

I do my best to use all-natural type of products. I find that Perricone has really nice face cream. I find they have good facial products. Whenever I have a pimple, their products clear them up and make my skin nice and clean. Also, Kiehl's Ultra Facial Oil-Free Gel-Cream.