A Quote by Jonathan Ive
Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products.
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We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money.
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence of that, people will like them, and as another consequence, we'll make some money. But we're really clear about what our goals are.
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.
For us, as artists, our goal isn't to forever try to play at the biggest venue ever. Our goal is to make music and keep pushing ourselves creatively, whether it gets attention or not. If we get to do that without being broke? That's our goal. And that may not mean that's going to result in us playing the biggest venue in the world.
The goal of Apple is not to make money but to make really nice products, really great products.
Our goal is not to douse the recession with money, which would be useless, as both you and I know. Our goal is to liberate the business initiative, to lower administrative and law enforcement pressure and to make legal protection truly effective
Buffon, for us, is the captain. He is the player with the most experience and we are lucky to have the man who I believe is the best goalkeeper of all time defending our goal. We always try to make sure that he has to make very few saves, but it is extremely reassuring having him in goal.
Jay and I used to talk about this: we never had a goal of making a lot of money. We had a goal of having a business of our own. And there were many times we could have sold out and had a lot of money. Billions. We just put it in our pocket and go home, OK? But that was never our goal.
Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence.
When we have no goal, or when our vision of the goal is obscured, we may lose our sense of purpose. Even when we've prepared ourselves well and have an aptitude for a given activity, poorly directed efforts can rob us of vital energy. We can spend a great deal of our time, money, and other resources running around in circles. Unless we create specific goals that match our purpose in life and unless we keep a clear vision of these goals, we may eventually falter and fail.
There's always gonna be people with a lot of money making film, and the goal is to make profit and carry on. It is a business. The goal is to make a living doing it and to be comfortable.
The best way to make money is not to have money as your primary goal. I've seen great people come into the business world primarily motivated to make money. Almost without exception they failed.
Money is not a goal. The goal is to make companies grow, develop, be competitive, be in different areas, be efficient to have a great human team inside the company.
We do believe in setting goals. We live by goals. In athletics we always have a goal. When we go to school, we have the goal of graduation and degrees. Our total existence is goal-oriented. We must have goals to make progress, encouraged by keeping records . . . as the swimmer or the jumper or the runner does . . . Progress is easier when it is timed, checked, and measured. . . .Goals are good. Laboring with a distant aim sets the mind in a higher key and puts us at our best. Goals should always be made to a point that will make us reach and strain.
I am excited about this. We've got half of our goal. I'd love to see us get a little bit more than half our goal and not be so deeply into this thing going into Sunday, but I feel good about everything.
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