A Quote by Jonathan Ive
I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.
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A personal brand is relevant to people who sell or create something relevant to who they are as a person. If you're not in that boat, which most people are not, personal branding makes no sense.
Steve Jobs made the case to Xerox PARC execs directly that they had great technology but that Apple knew how to make it affordable enough to change the world. This was very open. In the end, Xerox got a large block of Apple stock for sharing the technology. That's not stealing outright.
Not all of them, but certainly there's some really, really dramatic differences among apples. And what you learn if you have that number of varieties is you learn which Apple is good for which purpose. So I have a favorite apple for apple pie. It's called Bramley Seedling. It's a old British Apple. I blend a lot of these apples together that make apple cider every year. It's a great hobby, but it's, you know, it takes some time. And it can be frustrating when the Japanese beetles or the gypsy moths come.
The personal contact is a personal thing. The fact that some people don't know their neighbors, I don't think that technology is at fault. You don't lose anything with technology. You gain other avenues of understanding.
I mean, some people say, 'Oh, God, if [Jobs] got run over by a bus, Apple would be in trouble.' And, you know, I think it wouldn't be a party, but there are really capable people at Apple. My job is to make the whole executive team good enough to be successors, so that's what I try to do.
I have added some ploughmen to the landscape form the park pales which is a great help, but I must try and warm the picture a little more if I can... but I look to do a great deal better in future. I am determined to finish a small picture in the spot for every one I intend to make in future. But this I have always talked about but never yet done - I think however my mind is more settled and determined than ever on this point.
A path is only a path, and there is no affront, to oneself or to others, in dropping it if that is what your heart tells you . . . Look at every path closely and deliberately. Try it as many times as you think necessary. Then ask yourself alone, one question . . . Does this path have a heart? If it does, the path is good; if it doesn't it is of no use.
In the early '70s, coming out of the '60s, it was very hippy or it was very uniform, like The Beatles all wearing the same suit. Into the '70s, it became much more about a personal style. You had the glam period, which was a lot of fun, and then you went into punk.
I don't think I have ever learnt a difficult lesson. Probably sports betting, which I have lost money on. I did lose money on Apple. You'd have thought you could only make money on Apple but I was one of the people who managed to lose.
Man, if anybody knew the path that we've been on, no one in their right mind would ever try to duplicate it. That's something Nashville always tries to do, though. If something is successful, they try to repeat it by telling other people, "Hey, do what that guy did." I just don't think it works that way. The first one who gest there, the one that cuts the path ... it's always the roughest path but I think it's got the most reward at the end.
I think that personal experience is very important, but certainly it shouldn't be a kind of shut-box and mirror-looking, narcissistic experience. I believe it should be relevant, and relevant to the larger things, the bigger things, such as Hiroshima and Dachau and so on.
I think that in poetry personal experience is very important, but certainly it shouldn't be a kind of shut-box and mirror looking, narcissistic experience. I believe it should be relevant, and relevant to the larger things, the bigger things such as Hiroshima and Dachau and so on.
I think I'm determined. And I think if you're determined, you're right. Your behavior is exactly the same when you're stubborn, except then you're wrong. And so, there's times when I'm wrong, and I'd say, "Well, you were the dark side of determined." But I think determination, you know, it's like have an idea, think about the idea, the risks involved. What does it take to get from here to there? And then once you make the choice, you just keep going.
What’s next for technology and design? A lot less thinking about technology for technology’s sake, and a lot more thinking about design. Art humanizes technology and makes it understandable. Design is needed to make sense of information overload. It is why art and design will rise in importance during this century as we try to make sense of all the possibilities that digital technology now affords.
If Apple's a technology company in the music industry, why can't somebody in the music industry make technology?
In a multi-party democracy, many issues which you want - or do not want - will be raised. It is for us to make it relevant or not so relevant with our answers.
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