A Quote by Jonathan Ive

There are 9 rejected ideas for every idea that works. — © Jonathan Ive
There are 9 rejected ideas for every idea that works.
All great truths begin as blasphemy. Every single revolutionary idea that has ever been visited upon the human experience began as an idea which was rejected.
I like making series, for a couple reasons. One, the repetition of routine is very healthy because I can get a little crazy; I want to be making things all the time. And if I publish something every week, I don't have to put every idea I have into one piece. It's more like, here's one idea: execute it, see it through, think about it, do it the best you can. And then there are going to be ten more ideas that come while you're making that, because creativity works that way.
Every idea that strengthens you must be taken up and every thought that weakens you must be rejected.
Since many things we see were once an idea, let us create good ideas today because they will be the realities of tomorrow! When you create an idea, do not forget that you shape the future! Idea is your God side! With ideas, you can change the universe, but only with very great ideas!
Every action is an idea before it is an action, and perhaps a feeling before it is an idea, and every idea rests upon other ideas that have preceded it in time.
Now, ideas are the raw material of progress. Everything first takes shape in the form of an idea. But an idea itself is worth nothing. An idea, like a machine, must have power applied to it before it can accomplish anything. The men who have won fame and fortune through having an idea are those who devoted every ounce of their strength and every dollar they could muster to putting it into operation. Ford had a big idea, but he had to sweat and suffer and sacrifice to make it work.
Innovative ideas are rarely rejected on their merits; they’re rejected because of how they make people feel. If you forget people’s concerns and feelings when you present an innovation, or neglect to understand their perspectives in your design, you’re setting yourself up to fail.
Not all ideas will be accepted, but every idea deserves its own space, and every idea deserves to be expressed.
Don't look back. Just go ahead. Give ideas away. Under every idea there's a new idea waiting to be born.
At school any spontaneous act was likely to get me into trouble. I learned never to act on impulse, and that whatever came into my mind first should be rejected in favour of better ideas. I learned that my imagination Wasn’t ‘good’ enough. I learned that the first idea was unsatisfactory because it was (1) psychotic; (2) obscene; (3) unoriginal. The truth is that the best ideas are often psychotic, obscene and unoriginal.
Every book I write is filled with ideas to open people's minds. And many of my books are intended for the lay mind, for people who have no idea about what's going on in quantum physics. They are meant to get big ideas across in the simplest way so young people can start to wrestle with these ideas.
I think it's better to have ideas. You can change an idea. Changing a belief is trickier. Life should malleable and progressive; working from idea to idea permits that. Beliefs anchor you to certain points and limit growth; new ideas can't generate. Life becomes stagnant.
I sell ideas. Actually, if you think about it, everything is really no more than idea. The past is nothing more than a memory, which is one kind of idea. The future is still a hope, another kind of idea. The present is fleeting and becomes a memory before you can put your hands on it. All ideas. I sell ideas.
Every person should make it his business to gather new ideas from sources other than the environment in which he daily lives and works. The mind becomes withered, stagnant, narrow and closed unless it searches for new ideas.
Every idea is my last. I feel sure of it. So, I try to do the best with each as it comes and that's where my responsibility ends. But I just don't wait for ideas. I look for them. Constantly. And if I don't use the ideas that I find, they're going to quit showing up.
Every musician creates a bank. You'll first check if any of the songs from the bank fits in, and if you feel it does, you suggest it to the filmmakers. Sometimes it works, while sometimes it gets rejected.
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