A Quote by Jordan Burroughs
I think I'm a crossover athlete to get the sport into the mainstream media.
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I was on television a couple of years ago and the reporter asked me, "How does it feel being on mainstream media? It's not often poets get on mainstream media." I said, "Well I think you're the dominant media, the dominant culture, but you're not the mainstream media. The mainstream media is still the high culture of intellectuals: writers, readers, editors, librarians, professors, artists, art critics, poets, novelists, and people who think. They are the mainstream culture, even though you may be the dominant culture."
I think there is a mainstream media. CNN is mainstream media, and the main, ABC, CBS, NBC are mainstream media. And I think it's just essentially to make the point that we are largely in the center without particular axes to grind, without ideologies which are represented in our daily coverage, at least certainly not on purpose.
Women's sport is embedded in the mainstream consciousness now, and that is a hugely positive thing. That's not to say that our sport can't get even more popular - because I think it can - but perceptions have definitely changed for the better.
Sometimes I get more of a mainstream crowd that just is not moving to what I'm playing. I have to have crossover secret weapons.
My favorite was always whichever sport was in season. I think these days it's almost saddening to see kids who are 10 or 11 and are forced to choose one sport and specialize in that sport and play that sport year-round. By playing different sports... you become a better all-around athlete.
I think maybe since there isn't a great deal of access to the mainstream media and people don't understand the language of mainstream media, if you put music out there with lyrics that are loosely political, people absorb some of it and spit it back out.
Tennis is a beautiful sport but it's also a sport where you get thrown out there into the world and it's on an international level. As an athlete and as a human being you're learning. You're a kid.
I think every athlete wants to get sponsored. If you do really well in your sport, then I think sponsorship can help you get rewarded in that sense: doing what you can for your sponsor. It's just another achievement in life.
Mainstream media can be controlled, right. Because messaging from mainstream comes from that particular news outlet or whatever. Then you have the top people driving that messaging, and then that's what it is, right? Social media can really stir up a higher level of panic. If you think about it, it's not controlled.
If you want to make it as a sportsperson - Become knowledgeable in the sport you want to participate in. Think about the sport and what it can offer in its entirety. You shouldn't want to become a professional sportsperson because of the money. There's a lot more to gain from being involved in sport. Work hard to get what you want. If it's your ambition, go for it. You don't have to be the best in the world to make it as an elite athlete. You need to be a grafter and be prepared to sacrifice.
I don't think it is deniable: whenever we, I, conservative media, are really interested in something, the mainstream media purposely avoid it.
Part of the problem is that if anybody has a gut reaction about an issue, they can go online and have it backed up. That said, they can also find support for their ideas in the mainstream media - because when the mainstream media gives a so-called balanced view, it's often misleading.
I mean, when we did 'Families At War,' on Saturday night prime time, people said we were mainstream then. But it wasn't in the least mainstream. The fact that we got that on BBC1 at that time with those ridiculous things, that's as mainstream as we get. We do what we do and people can think that it's mainstream or avant-garde.
The main thing is media attention which is good publicity for the sport. As I'm the only women in this championship I would like to think that it encourages other young females to get into it. Also the media helps me in getting sponsorship.
That, to me, is the real crossover: a mainstream artist singing in Spanish.
Independent documentary isn't beholden to some of the interests that the mainstream media are influenced by. It's a pathway to renegade, independent reporting in an in-depth, investigative fashion, and it can do so with a compassionate lens; it allows people to speak in a way that is more human than the mainstream media approach.
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