A Quote by Jordan Peterson

I could hardly sit through 'Frozen.' There was an attempt to craft a moral message and to build the story around that, instead of building the story and letting the moral message emerge. It was the subjugation of art to propaganda, in my estimation.
I think you can tilt too far to the side of the story where the message is just simply entertainment. So I think your goal has to be to craft in one sentence what the truth is you are trying to convey. And then you find or create a story that you wrap around that truth.
Just the same as I mix each track to connect them together to build a story, it's the same with the message, each scripture and passage is building up a story and a testimony in a way that's going to connect with people.
The story itself should force its moral upon you. You find out what the moral is by writing the story.
And the moral of the story is that you don't remember what happened. What you remember becomes what happened. And the second moral of the story, if a story can have multiple morals, is that Dumpers are not inherently worse than Dumpees - breaking up isn't something that gets done to you; it's something that happens with you.
If a story is funny, and I made it up, then the big message is, `Aren't I clever?' .. If a story is funny and it actually happened, the big message is, `Isn't the world funny?' And actually I think that's a better message. I kind of want to think that about the world -- and it sounds less like boasting.
I love to read things that have moral messages, and I love to hear stories where it's not just a hook, you have to follow the story, you have to listen to the message of the song, and get it and use it in your everyday life.
The moral of a fable is eternal. The moral of a story is temporary to a story.
Sometimes I can tackle an issue -homelessness, tobacco litigation, insurance fraud, the death penalty - and wrap a good story around it. These are the best books, the ones with a story and a message.
The way you speak of the characters in your story shows what you think of the values of conservatives‚ or evolution, for example. It shows where your moral center is. So you are in the message business whether you like it or not.
To recover the fatherhood idea, we must fashion a new cultural story of fatherhood. The moral of today's story is that fatherhoodis superfluous. The moral of the new story must be that fatherhood is essential.
To be sure, a good work of art can and will have moral consequences, but to demand of the artists moral intentions, means ruiningtheir craft.
If a writer is to tell his own story - tell it slowly, and as if it were a story about other people - if he is to feel the power of the story rise up inside him, if he is to sit down at a table and patiently give himself over to this art - this craft - he must first have been given some hope.
Sometimes journalists ask me, "What's the message?" There is no message. I think that fiction should not be trying to give messages. Just tell a story.
We all have a life story and a message that can inspire others to live a better life or run a better business. Why not use that story and message to serve others and grow a real business doing it?
Americans are in need of very objective information, and sometimes it's easier to absorb the message through entertainment and through a great story than through the news outlets [where] everything is sensationalized. Not only are you getting information that sort of defies stereotypes, but you're also getting a wonderful story with hopefully good performances.
In the old days, you could segment happily. You could put out one message to one segment of the audience, and one to another. That has now gone. You say something to one community and instantly, literally at a click, it's available to everybody. What it means is that if you're trying to craft a message, it's very difficult.
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