A Quote by Jorge Luis Borges

The things that are said in literature are always the same. What is important is the way they are said. Looking for metaphors, for example: When I was a young man I was always hunting for new metaphors. Then I found out that really good metaphors are always the same.
Infrastructures of power always inhabit the surface of the earth somehow, or the skies above the earth. They're material things, always, and even though the metaphors we use to describe them are often immaterial - for example, we might describe the Internet as the Cloud or cyberspace - those metaphors are wildly misleading.
Writers think in metaphors. Editors work in metaphors. A great reader reads in metaphors.
Metaphors are not user-friendly. They're difficult to find and difficult to use well. Unfortunately, metaphors are a mainstay of good lyric writing-indeed of most creative writing. ...metaphors support lyrics like bones.
Metaphors hide in plain sight, and their influence is largely unconscious. We should mind our metaphors, though, because metaphors make up our minds.
You can make a global film, which affects so many countries and affects sort of this worldwide epidemic, but it has, zombies are great metaphors for the times we live in today and that's what I always find fascinating about them, but then it's like the walking dead, you know, the unconscious, and the metaphors for them are just really something I was inspired by.
We believe that we know something about the things themselves when we speak of trees, colors, snow, and flowers; and yet we possess nothing but metaphors for things - metaphors which correspond in no way to the original entities.
I've grown up on a diet of metaphors. If young writers would find those writers who can give them metaphors by the bushel and the peck, then they'll become better writers - to learn how to capsualize things and present them in metaphorical form.
The things that are said in literature are always the same. What is important is the way they are said.
Poetry begins in trivial metaphors, pretty metaphors, "grace" metaphors, and goes on to the profoundest thinking that we have. Poetry provides the one permissible way of saying one thing and meaning another. People say, "Why don’t you say what you mean?" We never do that, do we, being all of us too much poets. We like to talk in parables and in hints and in indirections - whether from diffidence or some other instinct.
Writers think in metaphors. Editors work in metaphors. A great reader reads in metaphors. All are continually asking, "What does this represent? What does it stand for?" They are trying to take everything one level deeper. When they get to that level, they will try to go deeper again.
When we talk about the Universe Story we are talking about the acquisition of a totally new paradigm, one which overturns many of the patterns that we unconsciously believe to be true. There is not simply the addition of new metaphors and images, but the metaphors and images themselves flow out of a new consciousness inspired by a new awareness of the cosmos.
Half the people in the world think that the metaphors of their religious traditions, for example, are facts. And the other half contends that they are not facts at all. As a result we have people who consider themselves believers because they accept metaphors as facts, and we have others who classify themselves as atheists because they think religious metaphors are lies.
Tomas did not realize at the time that metaphors are dangerous. Metaphors are not to be trifled with. A single metaphor can give birth to love.
Why would one ever be so insane as to ditch a perfectly beautiful metaphor? Cut back, of course, prune if you like, so that the best metaphors are clear and sparkling. But I will throw out unread the book that promises me no metaphors inside.
The cure for mixed metaphors, I have always found, is for the patient to be obliged to draw a picture of the result.
Each living creature is said to be alive and to be the same individual - as for example someone is said to be the same person from when he is a child until he comes to be an old man. And yet, if he's called the same, that's despite the fact that he's never made up from the same things, but is always being renewed, and losing what he had before, whether it's hair, or flesh, or bones, or blood, in fact the whole body.
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