A Quote by Jorgen Vig Knudstorp
Lego allows all levels of complexity. But a child can do their own thing at any level. They can built a pirate ship, for example, and then mash it up with completely different things.
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With a bucket of Lego, you can tell any story. You can build an airplane or a dragon or a pirate ship - it's whatever you can imagine.
The English also had a reputation, shared with the Dutch, for blowing up their ships to avoid capture. In 1611, for instance, the Spanish Admiral Don Pedro de toledo captured a Turkish pirate ship, but its English consort, 'being wont to seek a voluntary death rather than yield, blew up their ship when they saw resistance useless'. Blowing up their ships, or at least threatening to do so, would become standard pirate practice.
Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.
When I was a child, I wanted to raise horses in Wyoming or be a cabin boy on a pirate ship.
And people do enjoy the plays at completely different levels. And, likewise, they enjoy the authorship question... at completely different levels.
When we shipped 'Borderlands 2,' we didn't ship it with a plan of how the level cap was going to increase. We didn't have any software built or strategy in place.
LEGO is universal. So many people enjoy it, from all different walks of life, all different ages, all different cultures. When I was in Africa, I had LEGO bricks with me and I met some people who had never heard of LEGO, they had never seen it before and yet as soon as I gave them a few bricks, they immediately got it.
Thoughts of being a pirate and stealing her away to my ship race across my mind. Although I’m not a pirate, and she’s not my captured princess.
Forelimbs of people, porpoises, bats and horses provide the classic example of homology in most textbooks. They look different, and do different things, but are built of the same bones. No engineer, starting from scratch each time, would have built such disparate structures from the same parts.
But lots of people do parody now. The whole mash-up thing that's so prevalent now was starting in the 80's when I was starting to think about this stuff. I certainly wasn't the first person to do it but now... comics mash-ups, all kinds of mash-ups are everywhere.
A mother should have some fantasy about her child's future. It will increase her interest in the child, for one thing. To turn the fantasy into a program to make the child fly an airplane across the country, for example, isn't the point. That's the fulfillment of the parent's own dreams. That's different. Having a fantasy - which the child will either seek to fulfill or rebel against furiously - at least gives a child some expectation to meet or reject.
You're either my ship's cook-and then you were treated handsome-or Cap'n Silver, a common mutineer and pirate, and then you can go hang!
The process of composing the film score for each movie is completely different. They all have their own personality and their own completely different life, but there's never been a formula. Each time, it's a new thing.
So many people have asked me about getting their own LEGO Oscar that I submitted it to LEGO Ideas so that everyone has the ability to get one.
I've done things so unconventionally that I don't think I'd ever be able to lead by someone else's example or the way somebody else has done it. Everybody has their own way of going about things and mine seems to be completely different.
You talk to any of the job creators, and they'll tell you one of the things that concerns them the most is the debt. And so high levels of indebtedness are going to lead to high levels of taxation, which lead to high level of unemployment.
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