A Quote by Josef Muller-Brockmann
Grid systems in graphic design
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Graphic designers should be literate in graphic design history.
Being able to design well is not always enough. Knowing the roots
of design is necessary to avoid reinvention, no less inadvertent plagiarism.
In order to survive, all systems must evolve by providing greater and greater access to the currents that flow through them. This applies to all physical, biological and social systems that survive and thrive.... But let’s take that one step forward... the systems just described are ... constantly evolving. This suggests another design principle: ... design for evolution rather than creating a static design optimizing for the present.
I've been working on a graphic about carbon emissions. It's an incredibly simple graphic - a bunch of blocks and a table below it - but it's taken me three weeks to design. For some reason it just wasn't working. Then finally I realized there was a number present, which I was rendering in each version, that wasn't necessary for the understanding of the piece. This figure was getting in the way and distracting from the main flow of the narrative. As soon as I pulled that graphic out of the design, it sprang into focus. Suddenly it worked.
In my book "Sound Unbound" we traced the guy who actually came up with the main concept for the graphic design of the record cover sleeve. His name is Alex Steinweiss. And one of the things in my book that we really tried to figure out was the revolution in graphic design that occurred when people put images on album covers.
When I was working at the game company, I wasn't just doing graphic design, I was doing the entire product management, so I would do the graphic design, I would create the advertisements, even the catch copies. I would figure out what kind of packaging and design of the packaging, so I was basically doing total product management at that time.
I don't see myself as an artist. I work with artists and collaborate with them, but then it becomes graphic design. It's not an art. I'm a graphic designer.
Well, the responsibility for maintaining a reliable transmission grid is one that's shared by an awful lot of players who have a role in the grid: Companies that either generate and transmit energy or just play the role of being the transmission systems or monitoring them.
Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take.
My undergrad degree was in graphic design, and I don't work in that anymore, but I obviously do a lot of design and editing and Photoshopping, and the Adobe Creative Cloud is essential!
Don't be governed by the grid, govern the grid. A grid is like a lion cage - if the trainer stays too long it gets eaten up. You have to know when to leave the cage - you have to know when to leave the grid.
Many people think that being a graphic designer means going to an expensive art school and buying expensive software that will cost you thousands of dollars. This is so far from the truth. There are hundreds of online education centers that offer top-notch graphic design training.
People crave predictability, and when you design and use systems, you give people predictability. More importantly, when you build systems, they can help you orchestrate, and orchestration helps you create the habits that continuously improve the systems!
Find a printer paper and imagine a full-grown bird shaped something like a football with legs standing on it. Imagine 33,000 of these rectangles in a grid. (Broilers are never in cages, and never on multiple levels.) Now enclose the grid with windowless walls and put a ceiling on top. Run in automated (drug-laced) feed, water, heating, and ventilation systems. This is a farm.
The Hewitt sisters were these amazing - both sort of philanthropists and dilettantes who went out and single-handedly collected all of these of-the-moment designs in wallpaper and textiles and in graphic design in order to teach people about design.
Fashion is everything. Art, music, furniture design, graphic design, hair, makeup, architecture, the way cars look - all those things go together to make a moment in time, and that's what excites me.
What is said determines who listens and who understands. Graphic design is a language, but graphic designers are so busy worrying about the nuances - accents, punctuation and so on - that they spend little time thinking about what the words add up to. I’m interested in using our communication skills to change the way things are.
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