A Quote by Joseph Addison
Advertisements are of great use to the vulgar. First of all, as they are instruments of ambition. A man that is by no means big enough for the Gazette, may easily creep into the advertisements; by which means we often see an apothecary in the same paper of news with a plenipotentiary, or a running footman with an ambassador.
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The good news (for writers) is that this means that ebooks on computers are more likely to be an enticement to buy the printed book (which is, after all, cheap, easily had, and easy to use) than a substitute for it. You can probably read just enough of the book off the screen to realize you want to be reading it on paper.
While readers know that advertisements keep the product cost low, they still buy a newspaper for its editorial content and not for its advertisements.
Now in regard to trades and other means of livelihood, which ones are to be considered becoming to a gentleman and which ones are vulgar, we have been taught, in general, as follows. First, those means of livelihood are rejected as undesirable which incur people's ill-will, as those of tax-gatherers and usurers. Unbecoming to a gentleman, too, and vulgar are the means of livelihood of all hired workmen whom we pay for mere manual labour, not for artistic skill; for in their case the very wage they receive is a pledge of their slavery.
My blood runs cold when I hear the 'great news' that we have found a marker for the Down's syndrome gene, which means we can identify it more easily. Why is that good news? It's only good news if you're going to terminate.
We start making every child ambitious, and ambition means you cannot love; ambition is anti-love. Ambition needs fight, ambition needs struggle, ambition needs you to use others as a means.
When evaluating the suitability of a woman for a role, or using certain language in job advertisements, biases can creep in.
Sadly and criminally, many self-indulgent inactive pacifists have shunned me for being an outspoken supporter of X's 'by any means necessary' philosophy, even though NOT supporting me means you are supporting violence since millions of meat, dairy, egg and honey-eaters who would have had a chance to see my speeches, essays or advertisements continue along their violent paths unchallenged.
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
When a man says he sees nothing in a book, he very often means that he does not see himself in it: which, if it is not a comedy or a satire, is likely enough.
The great art in writing advertisements is the finding out of a proper method to catch the reader's eye; without which, a good thing may pass over unobserved, or lost among commissions of bankrupt.
Do any exercise you want as long as you're willing to do it. You see gym equipment on TV advertisements all the time, but guess what? It's only good if you actually use it.
If the First Amendment means anything, it means that a state has no business telling a man, sitting alone in his house, what books he may read or what films he may watch.
You can have large projects and implement them by means of a few of the smallest things. Or you can use weak means that are more effective than strong ones, as Paul also said in his First Letter to the Corinthians. [...] The wisdom of discernment redeems the necessary ambiguity of life and helps us find the most appropriate means, which do not always coincide with what looks great and strong.
All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.
Making art now means working in the face of uncertainty; it means living with doubt and contradiction, doing something no one much cares whether you do, and for which there may be neither an audience nor reward. Making the work you want to make means setting aside these doubts so that you may see clearly what you have done, and thereby see where to go next. Making the work you want to make means finding nourishment within the work itself.
Artificial flight may be defined as that form of aviation in which a man flies at will in any direction by means of an apparatus attached to his body, the use of which requires personal skill. Artificial flight by a single individual is the proper beginning for all species of artificial flight, as the necessary conditions can most easily be fulfilled when man flies individually.
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