A Quote by Joseph Sugarman

You sell on emotion, but you justify a purchase with logic.

Joseph Sugarman

Quote Topics

Emotion Justify Logic Purchase Sell

Quote Author

Joseph Sugarman
American - Author
Born: 1938

Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.

Philip Kotler

Sell not virtue to purchase wealth, nor liberty to purchase power.

Benjamin Franklin

The individual investor should act consistently as an investor and not as a speculator. This means ... that he should be able to justify every purchase he makes and each price he pays by impersonal, objective reasoning that satisfies him that he is getting more than his money's worth for his purchase.

Benjamin Graham

You have to connect on emotion not logic. People go on dates and it becomes a CV exercise. Logic is someone asking 'what do you do for a job?' when you should ask 'why do you do that? What is it you enjoy?'

Matthew Hussey

I can understand how technologically advanced action has become in our movies, but unless there is emotion or a strong story, it doesn't work. With every action sequence, there must be an emotion to justify it.

Sajid Khan

Sell your presence and purchase bewilderment.

Rumi

I'm not supporting nor not supporting TV casting shows - there is no doubt they are created for financial reasons - but I don't have a problem with wanting to sell tickets, and if you want to do an arena version of a rock musical, you have to sell a lot of tickets to justify the cast.

Tim Minchin

One of the most ordinary weaknesses of the human intellect is to seek to reconcile contrary principles, and to purchase peace at the expense of logic.

Alexis de Tocqueville

This battle for 'common-sense' gun control laws pits emotion and passion against logic and reason. All too often in such a contest, logic loses. So, expect more meaningless, if not harmful, 'gun control' legislation. Good news - if you're a crook.