A Quote by Joshua Rogers

Smart brands never try to appeal to more than their audience group. Assuming you're audience is one of the segments that watches, it's your chance to galvanize this specific group, which is larger here than anywhere else, with a bold new idea that can re-magnetize the human/brand connection for a new year.

Joshua Rogers

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Anywhere Anywhere Else Appeal Assuming Audience Bold Brand Brands Chance Connection Else Group Human Idea Larger More Never New New Idea New Year Segments Smart Specific Than Try Watches Which Year Your

Quote Author

Joshua Rogers
American - Singer
Born: March 22, 1994

Women are the only 'oppressed' group that is able to buy most of the $10 billion worth of cosmetics each year; the only oppressed group that spends more on high fashion, brand-name clothing than its oppressors; the only oppressed group that watches more TV.

Warren Farrell

Any New York group can come to L.A. and sell out every show, but an L.A. group who goes to New York might not do the same because the audience hasn't been introduced to the group.

Ice T

An idea is only an idea if it causes unease, debate and reflection. By that standard, Thomas Homer-Dixon's concept of an 'ingenuity gap' is truly a new idea. I can think of no other new concept that so fully condenses all of the challenges we face as a human civilization than the 'ingenuity gap'. Homer-Dixon has found a way to unite all of our concerns about economics, war, population growth, complexity, etc. under a single heading. He is one of an elite group of academics who can write for a mass audience.

Robert D. Kaplan

The larger the group, the more toxic, the more of your beauty as an individual you have to surrender for the sake of group thought. And when you suspend your individual beauty you also give up a lot of your humanity. You will do things in the name of a group that you would never do on your own. Injuring, hurting, killing, drinking are all part of it, because you've lost your identity, because you now owe your allegiance to this thing that's bigger than you are and that controls you.

George Carlin

I think everybody in news understands that the audience that watches for more than an hour is not your target audience - because those people are on life support.

John Hockenberry

But when you're in front of an audience and you make them laugh at a new idea, you're guiding the whole being for the moment. No one is ever more him/herself than when they really laugh. Their defenses are down. It's very Zen-like, that moment. They are completely open, completely themselves when that message hits the brain and the laugh begins. That's when new ideas can be implanted. If a new idea slips in at that moment, it has a chance to grow.

George Carlin

'Parks and Rec' is definitely a mainstream show - the group that watches it on TV on Thursday night is small, but the audience that watches it on things like Hulu, Netflix, and Tivo is enormous.

Adam Scott

Do not accept the roles that society foists on you. Re-create yourself by forging a new identity, one that commands attention and never bores the audience. Be the master of your own image rather than letting others define if for you. Incorporate dramatic devices into your public gestures and actions – your power will be enhanced and your character will seem larger than life.

Robert Greene

At MTV, although the audience is smaller, I found it more interesting to deliver news to a specific group of people, because my story then did not have to try to be all things to all people.

Tabitha Soren

Never again can the Republican Party simply write off entire segments of our society because we assume our principles have limited appeal. They have broad appeal. We need to be larger than that.

Jeb Bush

If you're raised in a house where it's okay for one group to eat and another to cook, or for one group to get more education money than the other or to be more free than the other, or where one parent gives in to the will of the other or may be verbally or even physically abused by the other. This gives you an idea of human worth.

Gloria Steinem

My brands all are unique in terms of their spirits, but they have the same Armani stamp. There is a level of taste which runs through every single product. Sitting side by side, they are perhaps more stimulating than they would be just on their own. It gives a new idea, a new proposal, a new perspective.

Giorgio Armani

The world is divided into three kinds of people: A very small group that makes things happen; a somewhat larger group that watches things happen; and a great multitude that never knows what has happened.

Nicholas Murray Butler

Just in higher education alone, more people go to college now, by enormous amounts, than went to college in the '50's and '60's. So that represents a whole new literate public that's a consumer of literature, of news, of print, of, you know, opinion. And that's a bigger audience and much more diverse audience than it used to be.