A Quote by Joy Mangano
When I'm talking about a product, before it was a product, it was in my brain. So if I have an inspiration, I will literally get up in the middle of the night, and I'll dream about my customer... I don't feel like it's selling. I feel like it's talking about my children.
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The thing about being on the majors, from the beginning, going into this, I was like, "I'm not going to be treated like a factory," because that's never the way it was done before. You're talking about a major label, we're talking about serious business; you're not an artist anymore, you're a business, you have to work in terms of product, you have to release a product, and I don't really think that way at all.
The most common way customer financing is done is you sell the customer on the product before you've built it or before you've finished it. The customer puts up the money to build the product or finish the product and becomes your first customer. Usually the customer simply wants the product and nothing more.
Some story appears in some newspaper that says that somebody said X, Y, and Z, and a customer says, I don't understand what they're talking about - we're running that product, we've been using it for five years, what are they talking about?
I listen to a lot of songs, and they aren't talking about anything. I don't connect with them. I'll listen to something like Musiq Soulchild's 'Just Friends,' and I'm like, 'Wow, I really feel what he's talking about.' That's how I want people to feel about my music.
Selling is the most important skill as an entrepreneur. I'm not talking so much about selling a product so much as selling yourself, team, and deals.
Talking about performance is such a strange thing because it's so immaterial. We are talking about soft matter. We are talking about something that is invisible. You can't see it. You can't touch it. You just can feel it.
The object of advertising is to get people to feel better about the product you're selling.
If I can't practice, I can't practice. It is as simple as that. I ain't about that at all. It's easy to sum it up if you're just talking about practice. We're sitting here, and I'm supposed to be the franchise player, and we're talking about practice. I mean listen, we're sitting here talking about practice, not a game, not a game, not a game, but we're talking about practice. Not the game that I go out there and die for and play every game like it's my last, but we're talking about practice man. How silly is that?
Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future.
You're confusing product with process. Most people, when they criticize, whether they like it or hate it, they're talking about product. That's not art, that's the result of art. Art, to whatever degree we can get a handle on (I'm not sure that we really can) is a process. It begins in the heart and the mind with the eyes and hands.
Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.
The company that employed me strived only to serve up the cheapest fare that the customer would tolerate, churn it out as fast as possible, and charge as much as they could get away with. If it were possible to do so, the company would sell what all businesses of its kind dream about selling, creating that which all of our efforts were tacitly supposed to achieve: the ultimate product -- Nothing. And for this product they would command the ultimate price -- Everything.
I don't feel that old, but when I talk to these kids, I do feel old. Because I'm talking about taxes and all this other stuff that is very, very boring. And these guys are talking about music, and I'm like, 'Oh, I remember those days.'
We're talking about nuclear war with North Korea. We're talking about Russia. Does it feel like the world has shifted? Are we all just in Donald Trump's reality show now?
Whatever the press is talking about, they want to keep talking about it. So instead of asking yourself, 'How can I get them to start talking about me?', figure out a way to get yourself involved in what they're already talking about.
I'm obsessed with the customer. I am the customer. I really don't think you can go wrong if you don't take your eye off of that. Serving the customer. How does she feel? I feel like the fashion industry has cared a lot about how we look but not about how we feel.
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