A Quote by Judith Love Cohen
A lot of people who are marketing to girls are going to where they are, not to where they ought to be.
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One thing the humanitarian world doesn't do well is marketing. As a journalist, I get pitched every day by companies that have new products. Meanwhile, you have issues like clean water, literacy for girls, female empowerment. People flinch at the idea of marketing these because marketing sounds like something only companies do.
Marketing to girls constantly presents a hypersexualized idea of girls; they're expected to appear sexy but be cut off from their sexuality.
I don't think they're more temperamental people now. With social media we hear a lot more about it. The nastiness you get online, there were always mean girls - always - they didn't have such a big forum as they do now. Mean girls ought to get a life, I think.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
The greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing, it's impossible. Marketing meaning that in order to get people to come you can't just go, 'Hey, there's a great movie - we're not going to show you anything from it but trust us!
The greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing, it's impossible. Marketing meaning that in order to get people to come you can't just go, 'Hey, there's a great movie - we're not going to show you anything from it but trust us!'
I'm going to be bringing people into the public diplomacy function of the department who are going to change from just selling us in the old USIA way to really branding foreign policy, branding the department, marketing the department, marketing American values to the world and not just putting out pamphlets.
Your life is not going to be easy, and it should not be easy. It ought to be hard. It ought to be radical; it ought to be restless; it ought to lead you to places you'd rather not go.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
Well, growing up in LA, things are kind of thrust in front of you. You're almost forced to grow up pretty fast, with experiences and stuff. Going to that school there were a lot of rich girls, a lot of partying, a lot of wild things. You're put in this environment where you're forced to wear a uniform. It was all girls, so you rebel naturally, I think. I don't know, I just kind of got inspiration from every day living and going to school.
Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.
If there was any creature in American culture more derided than the young girl... I know people will argue with me about that, but everything girls are into gets ridiculed. I have a lot of compassion in my heart for girls in their teens and twenties who are going through this particular passage, because I get it. It makes sense!
The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.
I feel like people expect a lot out of girls, like you're supposed to know who you are and what you want out of life right now. Some girls know. I did. But lots of people don't know. You have to try a lot of things and not worry about what people are thinking.
People just jump right to, 'We're going to create this really cool thing and put it out there and people are going to magically find it.' You have to market your marketing.
I remember going to him (Richard England) and saying, “You know, how come you don't give me any parts?” I did Raymonda and a couple of other nice parts, but mostly he was giving a lot of parts to the other girls. He said, “Those girls are short and they're not going to get into ABT, but I think you are going to get into ABT. I think you're going dance later, so I'm not worried about you.”
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