I don't want to do a gimmick. It's a bummer that that's how it is. I would say, personally speaking, consuming music now is harder than it was before. It's like being stuck in a slot machine. There's just so much noise. It's just constant noise. It's harder to clear your head and give the time to music that a lot of it really deserves. It's really crazy how different your relationship to an album or music becomes, even if it's digital, if you spend the $7 to $10 on it. It forms this relationship where you're not just going to throw it away.