A Quote by Justin Baldoni
Wayfarer is built on the idea that we can actually make a huge difference by creating entertainment and television and digital and branded content with a message. It doesn't always have to be really, really inspiring or really earnest. We call it chocolate-covered broccoli.
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I have always really liked creating family entertainment, and Disney does that really well.
I'm on record saying that HBO is the best television company in the world, and I believe they are. I think they absolutely understand how to make television that is really, really vital and interesting and visceral, and all the things that television really should be.
When you start creating opinion, and you start creating difference of opinion, you're doing something. People are actually sitting down and critiquing. A lot of the stuff people hate, they really don't. They only look at the outer shell. They don't really get into it.
We started Wayfarer Entertainment to create content that we felt could actually inspire people to be the best version of themselves. We take life for granted so often, and we don't realize that tomorrow isn't guaranteed.
The job of an actor is the same in all of them, really. I mean, you're just creating a character that you hope people will believe, so it doesn't make that much of a difference really.
To me, what's really an important difference between traditional entertainment and digital - on YouTube specifically - is that people thrive when they're authentic about themselves.
As far as the difference for me between television and movies, I really thrill to the pace of television. As exhausting as it can be - there was actually one day when we never went to bed.
Chocolate covered peanuts, chocolate covered raisins, chocolate covered pretzels... Chocolate. So afraid to be alone.
Nowadays, with digital printing, it's so easy to make everything perfect, which is not always a good idea. Sometimes the mistakes are really what make a piece.
Even though there's an entertainment value to the film, I think it's very important because you can't really separate the impact of that political message from it. It's rare that you get films like that I think; that really have an important message and are also entertaining.
Inspiration without action is really entertainment. So while something can be very inspiring it is not transformative until you actually do something with it.
I think if you can show a kid that reading can actually be fun, it can make you laugh, inspire imagination - that can make a huge difference, that can help a child who's struggling with reading to really look at it differently.
That pipe, just so happens to lead to the room where I make the most delicious flavored chocolate covered fudge." Then he will be made into strawberry flavoered chocolate covered fudge, they'll be selling him by the pound, all over the world!" No, I wouldn't allow it. The taste would be terrible. Can you imagine Augustus flavored chocolate covered gloop? Ew. No one would buy it.
I run an independent company, Knockout Entertainment. We've always come out with records that had a concept that impacted really, really, really hard.
Aaron Spelling was a huge fan of vampires, and everything in that genre. He just really loved the entire subject of vampires and he was really passionate about it. If you really like the idea of this other world and the intricacies of it, because there were a lot of them, and once you're hooked, it's always something that's a fascination to you.
I'm a bit of a chocolate snob, actually, since I used to work at a chocolate shop in England when I was really young. And since then, it's been hard for me to eat cheap chocolate.
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