A Quote by Justin Cartwright

'Powers of Persuasion: The Story of British Advertising' by Winston Fletcher - the impression you get from reading this book, which covers post-war advertising until the present, is of a chaotic, self-serving, occasionally brilliant but ultimately shallow business.

Justin Cartwright

Quote Topics

Advertising Book Brilliant British Business Chaotic Covers Get Impression Occasionally Persuasion Post Post-War Powers Present Reading Self Self-Serving Serving Shallow Story Ultimately Until War Which

Quote Author

Justin Cartwright
British - Novelist
Born: 1945

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

William Bernbach

Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.

Maurice Saatchi

We tell the for-profit sector, 'Spend, spend, spend on advertising until the last dollar no longer produces a penny of value,' but we don't like to see our donations spent on advertising in charity. Our attitude is, 'Well look, if you can get the advertising donated (at four o'clock in the morning) I'm okay with that, but I don't want my donation spent on advertising, I want it to go to the needy,' as if the money invested in advertising could not bring in dramatically greater sums of money to serve the needy.

Dan Pallotta

Mahalo's business model is advertising. Yahoo, Google, Ask, AOL and MSN are all advertising-based. So I don't see anything wrong with advertising-based search.

Jason Calacanis

I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.

Oliviero Toscani

The Holy Grail of advertising has always been advertisement that people want to watch, which occasionally happens. You know, the Super Bowl, people sit there and watch the advertisements. Some print advertising is very beautiful.

Tim Wu

I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives

David Ogilvy

In fact, the big steps forward for advertising, especially after World War I were when government just began employing the tools of advertising for its own purposes to get people to join the army and other things.

Tim Wu

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

Morris Hite

The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.

Edward Bernays

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

William Bernbach

Ultimately, Boris Johnson and the political and financial support behind his Brexit project are probably the biggest threat to both British democracy and the post-war welfare state settlement we've faced in the post-war period.

Clive Lewis

I came into the advertising business in 1952, at the age of sixteen, as a delivery boy for a stuffy, old-line advertising agency named Ruthruff and Ryan, which could have served as the setting for the 'Mad Men' television series without moving a desk.

Jerry Della Femina

Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information.

Dave Winer

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

Jerry Della Femina

We run all kinds of ads, as long as they are clearly marked as advertising when there's ever a question. I think advertising is advertising. If it's 100 percent clear what it is, then, with certain exceptions, I can live with that.

David Remnick

A Quote by Justin Cartwright

Quote Topics

Quote Author

Related Quotes

Related Authors