A Quote by Justin Cartwright

The successful advertising agent is the one who can convince the clients that he knows something they don't.

Justin Cartwright

Quote Topics

Advertising Agent Clients Convince Knows Something Successful

Quote Author

Justin Cartwright
British - Novelist
Born: 1945

A powerful studio boss doesn't want to be bested by a woman, even in chess. And a successful agent steps on a lot of toes. You lose actors jobs so you can get them for your own clients.

Sue Mengers

I wanted an agent who would actually sell stuff. After two British agents failed comprehensively, I was reading Locus (the SF field's trade journal) and noticed a press release about an experienced editor leaving her job to join an agent in setting up a new agency. And I went "aha!" - because what you need is an agent who knows the industry but who doesn't have a huge list of famous clients whose needs will inevitably be put ahead of you. So I emailed her, and ... well, 11 years later I am the client listed at the top of her masthead!

Charles Stross

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

David Ogilvy

I think of myself as a storytelling, and one of the reasons why people have held my stuff close to them is because it's one thing to draw pretty pictures, and it's another thing to create a story. That's what I've always done, whether it be for advertising clients or commercial clients or comic books. My hand is in there, and I am the storyteller.

Neal Adams

We are pushing hard to find quality advertising clients.

Ben Nicholson

In general, advertising isn't a "creative" atmosphere. It's a business atmosphere and your job is puzzle solving. My favorite aspect of the business, I guess, was presenting to clients. What I enjoyed least were the clients. Worried corporate brand managers, trying to dumb-down their ads for the stupid American population. I hated the disrespect that these people had for "consumers."

Augusten Burroughs

When you're an agent or a lawyer; its about service, not for yourself, but for your clients

Arn Tellem

I had a friend who was the King's surgeon in England. One day I asked him what makes a great surgeon. He replied, "What distinguishes a great surgeon is his knowledge. He knows more than other surgeons. During an operation he finds something which he wasn't expecting, recognizes it and knows what to do about it." It's the same thing with advertising people. The good ones know more. How do you get to know more? By reading books about advertising. By picking the brains of people who know more than you do. From the Magic Lanterns. And from experience.

David Ogilvy

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.

John Wanamaker

I still owe a duty of loyalty to my clients and former clients, so I cannot specify which clients I did not especially find congenial, but the cause was the same.

Floyd Abrams

The reason why many clients don't value design is because haven't had a designer prove to them the value of it. You need to prove it to clients who've hired a bunch of shitty designers and their business has not been that successful. When they hire a good designer, they see the difference.

Jessica Hische

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

Michael Schudson

Probably the best advertising jobs of all are done by governments to convince people to go to war.

Jerry Della Femina

In researching literary agents I did what the books tell you to do: I looked at the acknowledgments page of a book that was similar to mine. Happily, that author thanked his agent. I looked up the agent on the web and found out that he not only represented authors writing books similar to mine, but I knew some of his clients! So, I sent in the manuscript, and they decided to represent it.

Debra Hamel

Most learning is social, or what I call the cultural DNA. Everyone knows that word of mouth advertising is the best advertising. That's social learning.