A Quote by Justin Kan
With Whale, I'm like the first user. My feedback is around my experience as a content creator.
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If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.
I think then, when we started receiving the first of the user feedback, feedback from people that I had not specifically told about it, but had spread from friend to friend and then they were giving us feedback.
There are major benefits to building a game once and improving it over a long period of time based on user feedback and behavior. It's kind of depressing to have to build a game once, take all the user feedback, and then spend the next 3 years building another game.
User-generated content is not done by professionals. The best user-generated content eventually becomes those people gravitated in the professional world.
I don't think as a creator that I could create an experience that truly feels interactive if you don't have something to hold in your hand, if you don't have something like force feedback that you can feel from the controller.
It was like the first time I'd ever seen Hollywood just really not do the right thing. We filmed Free Willy in Mexico. I'd come in a really nice car from my hotel, and we'd have to drive around all the crew that was sleeping in the parking lot. People making their breakfast on the ground. It was because there was a whale there that was in a little tank. It just felt gross. It felt really bad. They didn't free that whale for, damn... at least 10 years later. The poor whale had horrible psoriasis all over him, and his fin didn't work.
There was no magic encounter for me with a whale in the ocean; no being zapped by a whale as I snorkelled in their world. Nothing visible or capable of explanation. In fact, I'd never seen a whale. When I first witnessed their terrible death agony, I couldn't get the picture of a whale being harpooned out of my mind. It was a hideous mind-blowing sight. That day I recognised a purpose on the journey of my life.
The iPhone was the first phone that brought what we used to think of as 'desktop quality' software to a handheld platform: software where you just say, 'Wow, that's a great user experience,' not merely, 'Wow, that's a great user experience for a handheld.'
Mobile forced us to rethink the user experience and do something people would be able to carry out on in a couple of seconds on the mobile phone. By stripping out all the work the user used to do and putting that on the company, we were able to create a much better user experience.
A film like 'Whale Rider' is equally truthful, perhaps more so, to the Maori experience; Maori people respond to 'Whale Rider' because it's a world that they understand.
Job seekers light up when they find The Muse - we're a breath of fresh air in a stale, musty world. Our user experience focuses first and foremost on the individual, on providing them information - from content to company profiles - to make the most pressing professional decisions in their lives.
Youku Tudou is a hybrid, like combining Netflix and YouTube. Like Netflix, with Youku, which launched in 2005, we syndicate a library of longform content and create original content. The Tudou model started with user-generated content but is increasingly becoming about partner-generated programming.
That's actually one of the most disappointing things about doing user interviews and user feedback, which is why I think... people don't do it. You're going to get negative news about your favorite pet feature most of the time.
We use content-addressing so content can be decoupled from origin servers and, instead, can be stored permanently. This means content can be stored and served very close to the user, perhaps even from a computer in the same room.
I have a tattoo on my foot that says 'it's a whale' in Japanese, because Japanese people kill whales. My stuffed whale was like most children's teddy bear. I took it with me everywhere. I slept with it. I couldn't live without my whale.
The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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