A Quote by Justine Skye
I've always been a fan of the Dark and Lovely brand. I grew up using their products at home. I only work with brands I believe in, and I'm so happy to be a hair color ambassador.
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Being a part of the Dark and Lovely family is an honor. As a dark and lovely girl, I love what they stand for, and I love that they make products for women of color.
I have always used Pantene hair products since I was a child, since I was 9 or 10 years old when I began to shampoo and condition my hair. I have also always been 'obsessed' with the brand's beautiful ad campaigns.
Hairbond is a high quality product that I have been using for quite some time now and I am very happy to represent Hairbond product range in the future as their brand ambassador.
I was and still am a massive fan of [Murphy] Cillian's work - always have been. Obviously he's a great deal older than me, so I've sort of grew up watching Cillian's work. But I'm very much a fan.
I'm a brand ambassador. I've been a fan of Nip+Fab for a while, so it fit perfectly. I just love their stuff.
The challenge at this point is helping a brand understand they're not just commissioning a viral video but tapping into an existing fan base and an audience that's very loyal... It's two brands working together: the Rhett and Link brand and their brand.
I'm very excited to be partnering with Vaseline because I've been a fan for years. It's products I grew up with - my mom always used them on us - and now, I use it all, from the petroleum jelly to the lip gloss and lotion.
The brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I always perceive a dark subtext. The words haunt me. It comes across as humorous to the reader/audience, but in fact the words really do make me a little bit queasy. Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.
I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.
As a black woman trying different products and figuring out what works best for me, the one thing that I realized is that hair brands lump us together as having 'black hair,' but all black hair is not alike.
Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.
Australia is my birth home, so it will always be a home of some sort. But I'm very happy, very pleased to be representing Great Britain. That is my home, and that is where my heart is. That is where I grew up, essentially. So when people ask me where I'm from, where is home, that's where it is.
In my college days, I went wild with my hair. I dyed it every color in the book and, quite naturally, my hair would break off from all the damage. When our hair breaks off, of course, there's only one thing to do - braid it up. I wore braids for a while and would always feel like I just never knew what to do with my hair.
I grew up in central Illinois midway between Chicago and St. Louis and I made an historic blunder. All my friends became Cardinals fans and grew up happy and liberal and I became a Cubs fan and grew up embittered and conservative.
We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.
Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.
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