A Quote by Kanye West
I gotta new strategy it's called no strategy. And I gotta way to sell more music its called make better music.
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What's wrong with the 'Laffy Taffys' and the Soulja Boys? We need fun records. We gotta have dance music. We gotta have club music. We gotta have kids' music.
If you believe in a security strategy - a strategy of more friends and fewer enemies, a strategy of greater cooperation and a strategy of keeping America better at home as we grow more diverse - we have to build the minds and hearts to build this kind of world.
I got an album concept called 'Exit Strategy,' that might be one of my last ones. It's a term they use in business when you build companies. You create an exit strategy as you make a company. You don't wait till you're five years in it; you create a exit strategy as you make the company.
Music changes. Nothing stays the same. You just gotta be able to roll with the punches. When the music changes, it's not that you gotta change too - it's that you gotta be able to maintain and hold your ground.
If I make a movie that has a whole bunch of music in it, I get to listen to the music all day long, and I don't have to say, 'Well, I gotta go back to work and I gotta stop listening to the music.' I get to listen to music and go to work.
I want a long career in music, so you've gotta keep trying things out; it's gotta get progressively better.
I come from playing sports. I compete, so I gotta be better than I was last year. I gotta get better, and that better gotta come from just growing. From learning new stuff to working on it, experience it in life, and failing.
I love music so much. I've got something going all the time. I've gotta be singing. I've gotta be creating music, or I'm not happy.
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
I'd been making music that was intended to be like painting, in the sense that it's environmental, without the customary narrative and episodic quality that music normally has. I called this 'ambient music.' But at the same time I was trying to make visual art become more like music, in that it changed the way that music changes.
The single most damaging misconception about strategy is that it is a set of financial performance goals. The so-called "strategies" created by many managements are nothing more than three-to-five year financial performance forecasts. They are then labeled "strategy" and shipped off to the board of directors which goes through the motions of discussing how big the numbers are. Strategy is not your aspirations. Strategy is concerned with how you will arrange your actions and resources to punch through the challenges you face.
I make music cuz it's almost like I can escape everything I was involved in. All I gotta do is make music. I don't do nothin but make music.
Everybody wants to have a goal - I gotta get to that goal, I gotta get to that goal, I gotta get to that goal. I can finally get to that goal. Then you get to that goal, and then you gotta get to another goal. But in between goals is a thing called life, that has to be lived and enjoyed - and if you don't, you're a fool.
You've gotta motivate kids. They wanna grow up. They got problems. You've gotta give 'em that music to make 'em feel like they're OK, and it's only a couple of artists that do that.
The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk is the difference between those goals and the ability of the organization to achieve them. So part of the risk is created by the strategy.
It's hard to get people at a record company to talk about music. They don't seem to want to talk about music, it's all marketing, and that's part of a record, you gotta get it out there, people have gotta hear it, but you could do it in a way that's not repulsive.
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