A Quote by Kara Swisher

As more ad spending shifts online, the ability to have expertise and to innovate quickly will become critical. — © Kara Swisher
As more ad spending shifts online, the ability to have expertise and to innovate quickly will become critical.
The capacity to innovate - the ability to solve problems creatively or bring new possibilities to life - and skills like critical thinking, communication and collaboration are far more important than academic knowledge.
I believe that the ability to innovate and to be creative are teachable processes. There are ways by which people can systematically innovate or systematically become creative.
As you start the company, you start spending spending spending ahead of revenue but then you come out of it and very quickly you should become a company that spends less than it makes. And what I mean by very quickly, is that window of time should be in that 6 to 8 year time frame. And the reason is because if you build your business model correctly it's almost unavoidable.
While classrooms will be in use for many years to come, their value will diminish quickly as the online options become more pervasive. Many of the physical classrooms will be converted to eLearning laboratories, some to research centers. The real classroom of the future will take place inside the mind of the student, wherever they happen to be.
You can’t really innovate for the past (your offering won’t be innovative and will be beaten easily by competitors). If you innovate for the future, then adoption will be slow until customers become ready. The trick is to task your insights team to provide guidance for the future present.
More and more people are opening online stores and online retail businesses. This market is expanding very, very quickly.
There are more and more properties joining us to benefit from and leverage our global online marketing expertise.
There are myths about kids spending time online - that it is dangerous or making them lazy. But we found that spending time online is essential for young people to pick up the social and technical skills they need to be competent citizens in the digital age.
A miracle worker who can do more with less, pacify rival groups, endure chronic second guessing, tolerate low levels of support, process large volumes of paper, and work double shifts. He or she will have carte blanche to innovate, but cannot spend much money, replace any personnel, or upset any constituency.
Bill sees and understands the possibilities of a connected world and has the expertise and the experience to help make it a reality, ... As more and more consumers want to take their connectivity with them beyond the desktop, Bill's vision will be critical in charting the company's future course and delivering on the promise of AOL Anywhere.
The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online. This is a natural development as research shows more consumers are spending a larger percentage of their media time online, while the flow of advertising dollars follows.
Innovation is key. Only those who have the agility to change with the market and innovate quickly will survive.
The deepest principle in human nature is the craving to be appreciated."Mark McCormack, Author and sports entrepreneur"Psychologists tell us that money is a satisfier, not a motivator... Recognition is. That's why we do what we do... Recognition is critical to self-esteem. Without it, we feel undervalued, even insignificant. Money is nice, sure. But once you establish a basis of monetary rewards, without the accompanying verbal and social affirmation, the employee will quickly become disgruntled and ask for more. Eventually, more will never be enough.
Web banking lets you monitor your spending, tweak your budget, schedule payments, and more, particularly if you marry your online bank with the personal-finance management tools available online.
Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.
So paid media is when you buy an ad - typically in a presidential campaign that will be in Iowa, New Hampshire, the early states. It costs some money to make the ad, but the greatest cost is in actually placing the ad on TV.
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