A Quote by Karen Katz

We are now focused on the brand, not the channel. — © Karen Katz
We are now focused on the brand, not the channel.
They have an amazing proliferation of TV channels now: The all-cartoon channel, the 24-hour-science fiction channel. Of course, to make room for these they got rid of the Literacy Channel and the What's Left of Civilization Channel.
Channel brand is so key.
If you wake up in Moscow and put on the Science channel, it doesn't feel like an American channel, it feels like their channel. In fact, Discovery is Vladimir Putin's favorite channel.
Each brand leader is focused on ensuring that the brand relationship with its customer is strong and differentiated. To accomplish this differentiation, we plan to offer her even more unique product and talk with her in new and exciting ways.
America 2012: The Learning Channel has HoneyBooBoo, History Channel has PawnStars: and the Science Channel has PumpkinChunkin
The Who is now a brand, not a band; but it is a brand that is upheld by its audience, not an industry or a cynical moneymaking machine.
We expanded the brand to include a whole line of apparel and accessories, but we quickly learned that it was not good to have one channel of distribution.
What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.
Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.
I'm now a brand. Like, KSI is a brand. It's crazy that it all came from me sitting in my bedroom just making a few FIFA videos.
In Russia we only had two TV channels. Channel One was propaganda. Channel Two consisted of a KGB officer telling you: Turn back at once to Channel One.
I'm proud to be working with LifeAid. The brand is focused on clean and functional ingredients.
Our brand at Netflix is really focused on movies and TV shows.
I'm focused on football; focused on my family right now.
I've always been a 'your parents have got to come up to the school' type of person. Even now, when I do something wrong - if I say something inappropriate on a live tv show, for example - I half expect to have to deliver a note to Barbara Brand: 'Please come up to Channel 4 head office, Russell's done something despicable.
There are multiple ways to be externally focused that are very successful. You can be customer-focused or competitor-focused. Some people are internally focused, and if they reach critical mass, they can tip the whole company.
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