A Quote by Kate Crawford
Biases and blind spots exist in big data as much as they do in individual perceptions and experiences. Yet there is a problematic belief that bigger data is always better data and that correlation is as good as causation.
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Big data is great when you want to verify and quantify small data - as big data is all about seeking a correlation - small data about seeking the causation.
I'm going to say something rather controversial. Big data, as people understand it today, is just a bigger version of small data. Fundamentally, what we're doing with data has not changed; there's just more of it.
The big mystery of Big Data is causation versus correlation.
The biggest mistake is an over-reliance on data. Managers will say if there are no data they can take no action. However, data only exist about the past. By the time data become conclusive, it is too late to take actions based on those conclusions.
People think 'big data' avoids the problem of discrimination because you are dealing with big data sets, but, in fact, big data is being used for more and more precise forms of discrimination - a form of data redlining.
One of the myths about the Internet of Things is that companies have all the data they need, but their real challenge is making sense of it. In reality, the cost of collecting some kinds of data remains too high, the quality of the data isn't always good enough, and it remains difficult to integrate multiple data sources.
We should always be suspicious when machine-learning systems are described as free from bias if it's been trained on human-generated data. Our biases are built into that training data.
Any time scientists disagree, it's because we have insufficient data. Then we can agree on what kind of data to get; we get the data; and the data solves the problem. Either I'm right, or you're right, or we're both wrong. And we move on. That kind of conflict resolution does not exist in politics or religion.
In my view, our approach to global warming exemplifies everything that is wrong with our approach to the environment. We are basing our decisions on speculation, not evidence. Proponents are pressing their views with more PR than scientific data. Indeed, we have allowed the whole issue to be politicized-red vs blue, Republican vs Democrat. This is in my view absurd. Data aren't political. Data are data. Politics leads you in the direction of a belief. Data, if you follow them, lead you to truth.
We should be cautious about embracing data before it is published in the academic press, and must always avoid treating correlation as causation.
Let's look at lending, where they're using big data for the credit side. And it's just credit data enhanced, by the way, which we do, too. It's nothing mystical. But they're very good at reducing the pain points. They can underwrite it quicker using - I'm just going to call it big data, for lack of a better term: "Why does it take two weeks? Why can't you do it in 15 minutes?"
Size doesn't matter, fast data is better than big data
With too little data, you won't be able to make any conclusions that you trust. With loads of data you will find relationships that aren't real... Big data isn't about bits, it's about talent.
MapReduce has become the assembly language for big data processing, and SnapReduce employs sophisticated techniques to compile SnapLogic data integration pipelines into this new big data target language. Applying everything we know about the two worlds of integration and Hadoop, we built our technology to directly fit MapReduce, making the process of connectivity and large scale data integration seamless and simple.
The first wave of the Internet was really about data transport. And we didn't worry much about how much power we were consuming, how much cooling requirements were needed in the data centers, how big the data center is in terms of real estate. Those were almost afterthoughts.
We get more data about people than any other data company gets about people, about anything - and it's not even close. We're looking at what you know, what you don't know, how you learn best. The big difference between us and other big data companies is that we're not ever marketing your data to a third party for any reason.
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