A Quote by Katherine Shindle
I hate this expression, but - "thinking outside the box," in terms of how to market and put a Broadway show out into the - allow it to reach the target audience, who can't necessarily spend $120 to come see it.
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They are born, put in a box; they go home to live in a box; they study by ticking boxes; they go to what is called "work" in a box, where they sit in their cubicle box; they drive to the grocery store in a box to buy food in a box; they talk about thinking "outside the box"; and when they die they are put in a box.
I remember going onstage on Broadway in this Leigh Bowery thing for a track like "Ich Bin Kunst." I've got breasts, this latex dripping down on my head, and I come out in a box. I just remember the audience looking really horrified because Rosie [O'Donnell] was trying to sell the show as sort of Pippin and Annie. She was saying it's a family show.
An audience is the perfect thing to unleash venom and hate on. It doesn't necessarily mean you hate everyone in the audience but when you've got a so-called adoring mass in front of you, it's a perfect target for that kind of disgust. Sometimes you find yourself in a position where you're venting your disgust on an audience and a lot of them keep coming back 'cos they actually like that aspect. In a way that diffuses the feeling and you don't gel the same release.
I like the fact that I like to think out-of-the-box. Thinking out-of-the-box goes along with dressing out-of-the-box and living out-of-the-box. If you want to come up with a really original design idea and you want to capture a whole new design direction, perhaps the best way to arrive at that is not by acting and thinking and doing like everybody else. That's all.
I used to put flyers on cars in parking lots, anything to get people to come to my shows. I was always having to think outside the box, and even to this day, I still try and come up with creative ways to market my shows.
I never think in terms of target audience. I try to write what makes me laugh, so I'm the target audience. I guess I just hope there's another person in America like me.
World-class performance comes by striving for a target just out of reach, but with a vivid awareness of how the gap might be breached. Over time, through constant repetition and deep concentration, the gap will disappear, only for a new target to be created, just out of reach once again.
Foundations have to think outside the box and maybe expand past the usual suspects that get all of the funding and start thinking about how to reach into communities and support community healing on a more local level.
The financial side of Broadway is the easy part. Plenty of people want to put money in a Broadway show. The challenging part is finding the material that excites me enough to spend a couple of years of my life devoted to it.
The Republican Party views Hispanics in terms of market share: Who are they? How do we reach them? Democrats still view us in terms of quotas.
It isn't enough to think outside the box. Thinking is passive. Get used to acting outside the box.
The great thing about the Internet is - our show is totally modular. Every piece can be popped in and out. They're relatively short pieces. They're not long. And we can say, "here' s one way to market it. Take these pieces out of the show and put them on the Internet." And we're doing dirtier cuts and put those on the Internet. It's a real great way to market the show. This is finally the year a show like this can happen.
I would like to get a wider audience. With 'Tiger Zinda Hai' I reached out to Salman Khan's market, through 'Soorma' I can reach out to Diljit's fans. As an actor I want to have my own market too.
You have to stand outside the box to see how the box can be re-designed.
There are people who put their dreams in a little box and say, 'Yes, I've got dreams, of course I've got dreams.' Then they put the box away and bring it out once in awhile to look in it, and yep, they're still there. These are great dreams, but they never even get out of the box. It takes an uncommon amount of guts to put your dreams on the line, to hold them up and say, 'How good or how bad am I?' That's where courage comes in.
Big ideas come from forward thinking people who challenge the norm, think outside the box, and invent the world they see inside rather than submitting to the limitations of current dilemmas
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