A Quote by Kay Kay Menon
I had these false ambitions - marketing and MBA. I didn't do very badly at it, but I realised my calling was something else.
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I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
After you've cut back everything else, food is the last to go. I didn't mind putting an extra jumper on if I had food in the fridge. It was the point where I had an extra jumper on and no food in the fridge that I realised things had gone badly wrong.
I was always very quiet, and I think everyone thought that was because I was a good child. I'd sit there in silence, but it wasn't until my mother was calling me one day when I was very young that she realised something was wrong because I wasn't responding.
I sort of got into Westerns... It was a sort of desperation move, really. I had several pictures that didn't go very well, and I just realised that I would have to try something else.
Most of intellectuals are false prophets, flatterers of the court. The real prophets are the exception and treated badly. How badly they're treated depends on the society. Like in Eastern Europe, they were treated very badly. In Latin America, they were slaughtered.
As you go along, you realize you have ambitions but when you get there, you want something else, so you're moving very quickly.
An MBA is a great degree for career paths like investment banking, finance, consulting, and large companies. An MBA is not necessarily the right path for starting a tech company. You should be building a prototype, not getting an MBA in that case.
It felt like something was calling me to Israel, and that I had to go there to discover it. I don't know how else to explain it. In my head, I was thinking it was something about music, something I needed to hear. So I booked a plane ticket and left the next day.
The failure of 'Naach' shook me badly. I have never really been upset about any film doing badly. But 'Naach' was something else.
I'm not sure I was a typical head of a company. Most people that run big companies come out of sales and they come out of marketing and they're quite serious and they have MBA's from very good schools and things like that. I'm an accidental CEO, thank the Disney Company.
I had played so poorly recently, I started thinking that maybe I should do something else. Then I saw my friends going to work everyday and realised that my life wasn't so bad.
I wanted to be an industrial designer, so I went to business school for that, and I then went on to marketing at Interpublic Group of Companies, which was one of the first organizations to actually think about brand marketing. I worked on Coca Cola's account, and then I was recruited by Pepsi, and I ended up being Pepsi's first MBA. I was called the High Wire Act because I was in my 20s and I was given jobs of increasing responsibility that I was totally unqualified for.
Marketing is fundamental to what makes us human. Marketing is not solely about selling chewing gum, cars, cellphones, and tourist packages. Everything in life involves the process of marketing something to someone.
Most regular, two-year MBA programs provide both experience and the capacity to link together the essential elements of management such as finance, marketing, organizational behavior, and operations.
As a child, I wanted to be an astronaut, then a fighter pilot, and then later, as I grew up, I was focused on scoring high marks so that I could do an MBA in marketing.
I did an MBA because when I left Skype, I didn't have a clear idea of whether I wanted to create or join a company. But you don't need an MBA to become an entrepreneur.
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