A Quote by Keith Michael

It's easy to make something with a million style-lines. Simplicity is the most difficult thing to achieve, and that's how I approach design - very minimal, pare it down, perfect.
I think my style revolves around the philosophy that less is more, that simplicity is the ultimate sophistication. That goes for my taste in design and in clothes, and even affects the way I approach music. I'm all about keeping things simple, and minimal, but being able to convey something powerful through that approach.
So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.
Any one may mouth out a passage with a theatrical cadence, or get upon stilts to tell his thoughts; but to write or speak with propriety and simplicity is a more difficult task. Thus it is easy to affect a pompous style, to use a word twice as big as the thing you want to express; it is not so easy to pitch upon the very word that exactly fits it.
The thing about simplicity is it's not easy to achieve. To many, simplicity can mean repetitiveness and maybe even a lack of intelligence, those kind of things, but simple yet unique is the key.
It is easy to hate and it is difficult to love. This is how the whole scheme of things works. All good things are difficult to achieve; and bad things are very easy to get.
In documentary films, the most difficult thing to achieve is to make something complex appear simple.
The beginner should approach style warily, realizing that it is himself he is approaching, no other; and he should begin by turning resolutely away from all devices that are popularly believed to indicate style - all mannerisms, tricks, adornments. The approach to style is by way of plainness, simplicity, orderliness, sincerity.
Simplicity is a difficult thing to achieve.
People often ask me why my style is so simple. It is, in fact, deceptively simple, for no two sentences are alike. It is clarity that I am striving to attain, not simplicity. Of course, some people want literature to be difficult and there are writers who like to make their readers toil and sweat. They hope to be taken more seriously that way. I have always tried to achieve a prose that is easy and conversational. And those who think this is simple should try it for themselves.
Holding a note is a very difficult thing - you have to use your whole body to achieve a perfect pitch.
There are so many fashion shows during fashion week, and the fashion show has almost become theater. It's all about the wow factor. And it's easy to make a name when you're shocking people all the time. But when you just make really, really great clothes, it can be difficult to get press and build a brand. What you do when you pare things back and make something timeless, though, is build a foundation to have a longer career and a stronger clientele.
Throughout this book, we've been evangelizing simplicity, but ironically, the practice of simplicity is not simple. It is easy to build a bulky design by adding layer upon layer of navigation and features; it's much more difficult to create simple, graceful designs. Paring designs to essential elements while maintaining elegance and functionality requires courage and discipline.
In stating as fully as I could how things really were, it was often very difficult and I wrote awkwardly and the awkwardness is what they called my style. All mistakes and awkwardness are easy to see, and they called it style.
The tragedy of feminine design is that it receives so little official support. Most of the world's design schools, having been organized by men, encourage a masculine approach, even when they are run by women. Yet many designers who are male in the biological sense have a feminine approach to design.
In China, it's very easy to make architecture special because anything you design will look different, as most parts of the city are very similar. They make so many massive residential buildings.
This is very much my philosophy as a fashion designer. I have never believed in design for design's sake. For me, the most important thing is that people actually wear my clothes. I do not design for the catwalk or for magazine shoots - I design for customers.
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