A Quote by Keith Rabois
You can build the most important companies in history with a very simple to describe concept. You can market products in less than 50 characters. There is no reason why you can't build your company the same way. So force yourself to simplify every initiative, every product, every marketing, everything you do. Basically take out that red and start eliminating stuff.
Quote Topics
Quote Author
Related Quotes
Force yourself to simplify every initiative, every product, every marketing, everything you do.
The first thing that editor does is they take out a red pen, or nowadays you go online, and they start striking things. Basically eliminating things, the biggest task of an editor is to simplify, simplify, simplify and that usually means omitting things.
When you're designing and inventing the way I did, every minute of your life is put - every neuron in your brain into trying to think about the little code and how you can maybe have one less line of code and a little bit more straightforward from the beginning to the answer. And you don't have time to think about companies and products and how would I build this. So Steve Jobs and I were a very necessary pair.
I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.
Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.
As you start the company, you start spending spending spending ahead of revenue but then you come out of it and very quickly you should become a company that spends less than it makes. And what I mean by very quickly, is that window of time should be in that 6 to 8 year time frame. And the reason is because if you build your business model correctly it's almost unavoidable.
When deciding whether to fund and build a company, we start from basic principles and because many of the businesses and products that our companies create are a complete novelty to us, them and the market, we have to do the math.
There's no question here that every effort is made to earn as much money off tobacco as possible. At the same time, the same people who are doing everything they can to get every penny out of this product, are condemning its use, are bludgeoning and impugning its users, and denying them every day more and more places where they can legally use the product. In the process, they have been the architects of the black market. The people in charge of all this have themselves set the stage for black market circumstances to prosper and thrive.
I started passing out the schematics and the code listings for the computer, telling everyone here it is. It's small, it's simple, it's inexpensive: Build your own. No idea to start a company. Steve Jobs came by later and say, you know, people are interested. Why don't we start a company?
Every form has its own meaning. Every man creates his meaning and form and goal. Why is it so important - what others have done? Why does it become sacred by the mere fact of not being your own? Why is anyone and everyone right - so long as it's not yourself? Why does the number of those others take the place of truth? Why is truth made a mere matter of arithmetic - and only of addition at that? Why is everything twisted out of all sense to fit everything else? There must be some reason. I don't know. I've never known it. I'd like to understand.
Earth Is Enough. We men of Earth have here the stuff Of Paradise - we have enough! We need no other stones to build The Temple of the Unfulfilled - No other ivory for the doors - No other marble for the floors - No other cedar for the beam And dome of man's immortal dream. Here on the paths of every-day - Here on the common human way Is all the stuff the gods would take To build a Heaven, to mold and make New Edens. Ours is the stuff sublime To build Eternity in time!
Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
I don't micromanage, but I do care deeply about every product we make. Every one goes through me, and I try most of our products before they go to market, including our John Paul Pet flea and tick shampoo. If I don't like it, it's not coming out.
Upgrade your user, not your product. Value is less about the stuff and more about the stuff the stuff enables. Don't build better cameras - build better photographers.
One thing the humanitarian world doesn't do well is marketing. As a journalist, I get pitched every day by companies that have new products. Meanwhile, you have issues like clean water, literacy for girls, female empowerment. People flinch at the idea of marketing these because marketing sounds like something only companies do.
The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
Related Authors
Bob Lutz Quotes
American
Executive
Craig R. Barrett Quotes
American
Executive
Dan Wieden Quotes
American
Executive
Henry Ford II Quotes
American
Executive
Kat Cole Quotes
American
Executive
Kevin Roberts Quotes
British
Executive
Mathias Dopfner Quotes
German
Executive
Rachel Lloyd Quotes
British
Executive
Richard Grasso Quotes
American
Executive
Robert Glaser Quotes
American
Executive
Ron Dennis Quotes
British
Executive
Travis Tygart Quotes
American
Executive