A Quote by Kelly Cutrone
Well digital media and social media are eliminating the middle man - in the old days, you had to go through the editors. Or the television producer, you know? Now you have people talking directly to each other, globally who have never met. I think you put the "word" in "word of mouth."
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I don't live in that world where I'm on social media, I don't got social media. Or I'm reading articles [about my game], so it's like I hear stuff by word of mouth a couple of days after so it never gets to me. So I can't get mad about what they say.
The translation of social media buzz does not really happen. Films do well through word of mouth.
I'm not on any social media. I know people who have met on Twitter and through Facebook. I had a friend, someone liked her photos on Instagram, and they started direct messaging each other and went out on a date! That's so foreign to me.
You know, social media unites us with our fans, gets the middle man out of the way, and you get to directly hear what they think.
I was on television a couple of years ago and the reporter asked me, "How does it feel being on mainstream media? It's not often poets get on mainstream media." I said, "Well I think you're the dominant media, the dominant culture, but you're not the mainstream media. The mainstream media is still the high culture of intellectuals: writers, readers, editors, librarians, professors, artists, art critics, poets, novelists, and people who think. They are the mainstream culture, even though you may be the dominant culture."
There's a lot of downsides to social media, but one of the nice things is that you can cut through all the BS and go straight to the person and ask them directly. I think that's a wonderful thing. I love talking to people who are true fans or who have a true love of cinema, and so if I can talk to them directly, great.
I think, culturally, stories are important, whether it be cinema, whether it be by word of mouth - which I don't even know if we do anymore, as it all seems to be social media.
Social media is alluring, tempting, frustrating, etc. We mistake our interactions in social media as community, but is community possible when you don't even know what someone looks like or what his or her voice sounds like? I've enjoyed connecting with a lot of poets through social media, but do I truly know them if I haven't even met them yet?
New media's not very old, hence the word new, so we don't know a lot of things about new media and by the time you've taught it it's probably out of date. I think it's much more beneficial to have an experiential lesson versus a classroom lesson in new media.
PR got to be much bigger because of the emergence of digital media. Now we have hundreds of people who are, in a sense, manning embassies for Facebook and Twitter for brands. So the business in effect has morphed from pitching stories to traditional media, to working with bloggers, Twitter, Facebook and other social media, and then putting good content up on owned websites.
Social media has allowed fans and celebrities to really engage and have an organic interaction with each other. Ever since I've had the opportunity to use social media, all the way back to the days of chat rooms, I found I was able to really understand what the fans wanted, communicate with them, and share my lifestyle.
When I was in high school, I got bullied through social media - on the Internet, on my Facebook. That was hard for me, and I think social media has made it easy for people to bully other people on-line because they can just post anything they want anonymously.
To find something comparable, you have to go back 500 years to the printing press, the birth of mass media – which, incidentally, is what really destroyed the old world of kings and aristocracies. Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.
It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?
Now, there is no business like show business, and there is no publicity like word of mouth. What is word of mouth, you may ask? Well, word of mouth is gold to Hollywood bigwigs, and it equates to box office bonanzas and hit TV shows.
Bridging the virtual world with the physical word is really when social media channels come to life and the magic happens. Because whoever coined the term 'social media' didn't do us any favors. It's not really media. It's more like the telephone, less like the TV.
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