A Quote by Ken Blanchard
Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans.
Related Quotes
No one can guarantee you a job other than satisfied customers. That's the only thing that works. Nothing creates work other than products and services you provide that create satisfied customers.
The difference is that raving fans, unlike satisfied customers, become part of your sales force. They tell friends, family and co-workers about your services and your products. And, of course, good things will happen!
Customers who are merely satisfied remain your customers only as long as everything goes their way.
Satisfied customers are apathetic. Loyal customers will be your advocate.
You can become so manipulated and controlled by what you think other people expect you to do that you literally live under the tyranny of other people's expectations. And what I call the shoulds and the oughts. I believe that hundreds of thousands of people miss their God-ordained destiny and they never really feel satisfied, content and fulfilled, because they're so busy trying to keep everybody else satisfied with them that they don't ever get around to doing what they really want to do.
Only your customers can define quality, because it's meeting your customers' expectations the first time every time. Simply put, it's performance to the standards of the customer.
Employees who believe that management is concerned about them as a whole person - not just an employee - are more productive, more satisfied, more fulfilled. Satisfied employees mean satisfied customers, which leads to profitability.
The point is... you'd better figure out what your Customers - the Customers you want - value. Because that's what they'll buy. Anything else is a waste of their money, and they'll figure that out in a hurry.
You learn so much by having customers and figuring out what they want and keeping them satisfied.
No company in the world would be satisfied with less sales, less customers or less jobs just because it's supposed to be good for the environment.
The only way to build a good company is one satisfied customer at a time. However, to build a great company, we must add one raving fan at a time. The difference is this...a satisfied customer will come back, but a raving fan not only comes back, but becomes part of your sales team. There's a big difference!
Often people say they can't base their strategies on customers because customers make unreasonable requests and because customers vary too much. Such opinions reveal serious misconceptions. The truly outside-in company definitely does not try to serve all the needs of its customers. Instead, its managers are clear about what their organization can and should do for customers, and whatever they do they do well. They focus.
When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers soon.
Again, your challenge is not just to improve. It is to break the service paradigm in your industry or market so that customers aren't just satisfied, they're so shocked that they tell strangers on the street how good you are.
Sometimes there are customers who get in difficulty because of situations that are out of their control. These are customers with genuine needs, and the role of the bank is to accommodate these customers, and there is a real need to reschedule the loans of these customers.
Having been in the restaurant business, our job in the restaurant business is to be responsible for our customers' happiness. It's the nature of the hospitality business. You need to take care of people. You take care of customers above all others. Customers are your lifeblood.
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