A Quote by Ken Hakuta

The product of stickers will be around for a long time, but how it gets to the consumer will change. — © Ken Hakuta
The product of stickers will be around for a long time, but how it gets to the consumer will change.
If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the product, the delivery, the marketing—around that benefit.
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
With someone like Barack Obama, I think the whole America, the whole world will coalesce. Every election is about change, and change takes a long time because there are big issues that can't be changed overnight. But the one thing that will change dramatically is how we're viewed around the world. Once Obama is in there, the world will view Americans in an entirely different light. And that, to me, is a good thing.
The business plan should address: "How will I get customers? How will I market the product or service? Who will I target?" The principles of a business plan are pretty much the same. But after page one to two, everything is unpredictable, because costs or competition will change and you don't know how things will be received by the market. You have to be able to continually adapt. Companies that fail to adapt will die. Others are brilliant at adapting.
There's a basic principle about consumer electronics: it gets more powerful all the time and it gets cheaper all the time. that's true of all types of consumer electronics.
The story is important for any movie, for it is in the film industry, the consumer pays the money before he or she gets the product. So, the responsibility of delivering a good product is on us.
If you think about Cisco's offerings like TelePresence, where it's an immersive way to communicate for businesses to connect and have conversations in a real-time immersive mode, how that will change health care, how that'll change retail business, how that'll change actually travel. There's lots of changes that we will see going forward.
The consumer gets the best deal when the product is cheapest, and the product is cheapest when people can freely compete in the market place.
All too much of the wage structure has been based on the time workers put in, rather than upon the product put out. The consumer dollar has no interest in how much time it buys-only in the character and quality of the product itself.
The ventures that keep things light and fun, easy to understand, that have a compelling story, a sexy retail product, will have an easier time getting people to rally around them and contribute. A start-up doing something that's difficult to communicate or doesn't offer any kind of retail product will have a tougher go at it.
Medical tourism can be considered a kind of import: instead of the product coming to the consumer, as it does with cars or sneakers, the consumer is going to the product.
Change isn't optional, and creation isn't something that happened a long time ago and then ended. It's ongoing, and we are invited to be a part of it. The question for us is 'what will we create in this new day?' How will we make it count? How will we nourish the things that matter, and stand in the way of injustice in the small ways that add up to the arc of history? You are invited to participate in the creation of this day.
With respect to our friends in the [Iraq] region, each has its own system, each will have to make its own judgment as to whether it will change, how fast it will change, and we hope that we can help influence them as to how change comes about and what change might be better for them than other forms of change.
All of these creative ideas and decisions about new ways to reach the consumer can be tracked with regard to how well they are working, whether and how they are building awareness for the product, how well they motivate the consumption of the product, and so on.
Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.
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