A Quote by Ken Kaess

There is empirical evidence that leading brands that keep investing during recessions gain share.

Ken Kaess

Quote Topics

Brands Empirical Empirical Evidence Evidence Gain Investing Keep Leading Recessions Share

Quote Author

Ken Kaess
Manager
July 30, 1954 - March 27, 2006

I think that the strategy around FYI is really a corporate strategy, and that's that every one of our brands that we invest in have to matter and that we need to commit to building brands and investing in those brands, or we need to get out of that business.

Nancy Dubuc

Getty Images is one of the world's great media brands and the company has delivered a significant repositioning in the past few years, investing in its products and people to capitalize on favorable sector dynamics and build on its industry-leading position.

Mark Getty

Investing solely for 'income,' investing merely 'to keep capital employed,' and investing simply 'to hedge against inflation' are all entirely out of the question.

Gerald M. Loeb

Across a wide body of academic and empirical evidence, there is no evidence of a significant impact of capital gains rates on the level of long-term investment in the economy.

Brian Deese

Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy.

Simon Mainwaring

Yes, I know liberals are more empirical because Jonathan Chait says they are, but my empirical studies of liberal empiricism keep spitting out contradictory findings.

Jonah Goldberg

From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share.

Angela Ahrendts

Genetic modification has many different areas, for example in medicine, and Britain is at the leading edge of this new technology. I don't know, but people tell me, it could indeed by the leading science of the 21st century. All I say to people is: 'Just keep an open mind and let us proceed according to genuine scientific evidence.'

Tony Blair

Talking to people from the heart matters, and it's unfortunately something brands have forgotten about. Celebrity endorsement deals try to gain recognition for brands, but at their core, what matters is if the celebrity truly backs the brand.

Fat Joe

There is no empirical evidence to suggest that ageing in humans has been modified by any means, nor is there evidence that it is even possible to measure biological age. And nothing has been demonstrated to be true when it comes to anti-ageing medicines.

S. Jay Olshansky

It's wrong to try and convert tribal societies. What should the empirical evidence for religion be? It should produce peaceful, strong, secure people who are right with God and right with the world. I don't see that evidence very often.

Daniel Everett

When I was younger, I'd get very empirical with myself. "I have a hypothesis about myself. I'll put myself in a situation, see what happens, then I'll draw a conclusion based on the empirical evidence. Hypothesis: I can play basketball." So I'd try. "Conclusion: I cannot play basketball."

Demetri Martin

No one has the right to destroy another person's belief by demanding empirical evidence.

Ann Landers

On the philosophical level, both Buddhism and modern science share a deep suspicion of any notion of absolutes, whether conceptualize as a transcendent being, as an eternal, unchanging principle such as soul, or as a fundamental substratum of reality. ... In the Buddhist investigation of reality, at least in principle, empirical evidence should triumph over scriptural authority, no matter how deeply venerated a scripture may be.